From signs in the train station, to information in brochures and websites, symbols appear in a variety of contexts in everyday life. A symbol is simply a mark or thing that stands for something else.
Look a little closer and you’ll find that some commonly-used symbols don’t clearly communicate what they stand for. They rely on learned associations or figurative meanings and can easily be misinterpreted in literal translations.
This seed was sown in a dementia-friendly workshop last year. We were discussing the design of toilet signs when one man pointed out that the male and female toilet symbols were pretty similar and often ambiguous – of little help at a time of need!
So, we wondered if any other everyday symbols might be confusing or misunderstood.
If the stick man and woman represent toilets, then what does three men standing in a box represent?
What, exactly, does ‘P’ stand for?
And should you sit down at 4 o’clock?
Our instincts turned out to be right – the research* concluded that people living with dementia were often confused when faced with many of the standard symbols currently used throughout society.
So, as part of the drive to empower and enable independence for those living with dementia, we’re embarking on a mission to design a new set of symbols. The new inclusive symbols will be more effective for everyone in society – clear, easy to understand and relevant to people’s present day lives.
* The Life Changes Trust solely funded StudioLR to conduct a three month research project across Scotland with a ‘Life Changes Trust Award’. The Life Changes Trust is funded by the Big Lottery Fund. StudioLR worked with support from the University of Edinburgh.