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Tag / Volvo CE

Will we get the Nod?

The Nods award ceremony is right around the corner and we’re pretty chuffed to say that StudioLR and our clients have been shortlisted for six awards.

This is the second year of The Nods. They were set up with the support of the creative community, for the benefit of the creative community in Scotland – aiming to recognise and celebrate great work, organisations and people. At last year’s inaugural ceremony we scooped the grand prix, The Big Nod, for our work with Terex Trucks. (Does that make us the Noddy Holder? Sorry.)

This year we’re up for:

  • Best Brand Experience (Your New Rigid Hauler Global Launch – Volvo CE)
  • Best Out of Home (The D-Day Story – Portsmouth City Council)
  • Best Client (Jacqueline Reid – Volvo CE)
  • Best Print Design (Gathering by Alec Finlay – Hauser & Wirth)
  • Best Creative (Mark Wheeler & Dave King – StudioLR)
  • SME Creative Agency of the Year (StudioLR)

Looking forward to the big bash at Brewhemia on Thursday. 

We’ve got our fingers crossed…

Going, Going, Gong?

Our launch of Volvo CE’s flagship rigid hauler (featuring a disappearing hundred tonne hauler) has attracted the attention of judges after being shortlisted in the Scottish Design Awards and The Nods awards.

The launch introduced the world to the R100E – celebrating the expertise and hard work that went into making it. And building relationships to help sell it around the world.

The new hauler has no unexpected features… because Volvo has been listening to customers and developing products based on what they want. The R100E was loaded with the customers’ experience as much as Volvo’s.

We developed the theme ‘Made by you. Built by Volvo’ and all creative for the event – including the unveil of the new hauler and a tour guiding delegates around a factory filled with 2D and 3D graphics, interactive displays and videos.

What Volvo had to say:

“The launch event, which was recognised across the Volvo CE Group, was a major success. As well as launching the new rigid hauler to the world, it helped celebrate and inspire the whole team.

The team at StudioLR presented an exciting concept, something different and brave. We hoped the event would help us make trucks disappear but we didn’t expect to do that literally! ‘Made by You. Built by Volvo’ resonated with our ethos and all the expertise that went into creating Volvo’s first rigid hauler.

Even months on, our company, dealers and customers are still talking about the event. Together we created a unique experience – one our customers and colleagues will never forget.”

Jacqueline Reid

Interim Director – External Communications, Volvo CE

A wee thanks to a few those who helped us make it happen:

And shortlisted in the Best Brand Experience category 2019.

To find out more about the award-winning work we do at StudioLR, please get in touch.