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It’s time to design #InclusiveSymbols

[2 minute read]

Good design can make the world a better place. Living this belief has led to our latest project to design a new set of symbols for people with dementia.

The fresh new set of symbols is part of the drive to empower and enable independence for those living with dementia. Beyond this, the new inclusive symbols will be more effective for everyone right across society, in all public places – clear, easy to understand and relevant to people’s everyday lives.

How we got here

In the knowledge that the ageing population is fast becoming one of the biggest challenges facing society, we sensed an opportunity to help empower older people and those with dementia.

The idea to explore and consider the design of symbols was inspired by participants in a workshop discussing the design of toilet signage. Henry Rankin, Chair of the Scottish Dementia Working Group, sowed the seed when he pointed out that the male and female toilet symbols often appear ambiguous and too similar.

A symbol is simply a mark or thing that stands for something else. The toilet symbol is a ‘learned’ symbol that clearly doesn’t visually represent the function of the room, and so it can be difficult to understand for people with any cognitive impairment.

So, we wondered if any other everyday symbols might be confusing or misunderstood. From signs in the train station, to information in brochures and websites, symbols appear in a variety of contexts in our day-to-day lives.

Some really interesting pointers came from our scoping exercise of existing symbols, for example the ‘P’ symbol that represents Parking is used consistently across the globe, even in countries where the word for parking doesn’t begin with ‘P’.

With the focus groups and scoping exercise complete, it’s over to the team here at StudioLR to start the concept design for each of the new symbols.

Watch this space . . . #InclusiveSymbols

Follow our progress here on our blog and on Twitter (@StudioLR_Lucy). We’d love to hear your thoughts – please comment below.


About the project

In 2016 the Life Changes Trust solely funded StudioLR to conduct a research project across Scotland with a ‘Life Changes Trust Award’, followed by additional funding in 2017 to support the re-design and evaluation of 15 everyday symbols. The project is expected to conclude with a new set of symbols made available free for all to use in August 2018. The Life Changes Trust is funded by the Big Lottery Fund. StudioLR worked with support from the University of Edinburgh.

Feasbility study available for download here: Inclusive Symbols Report Final


Who the LR we?

We’re always looking for ways we can use our skills and experience to improve people’s everyday experiences and make a positive impact on the whole of society. On every project, we start by thinking about the impact our work will have on how people feel.


 

 

 

Let design into your boardroom and change your world…

[2 minute read]

I recently attended a workshop organised by our industry champion, the Design Business Association. Held in the spectacular Imagination office in London (where our co-Founder Lucy spent the early years of her career), the day was billed as a chance to ‘explore and debate how to embed design across every business function to harness its transformative power.’

Maybe a few too many big words but we managed to cut through the jargon…

We talked about how to get design onto the top table and how a Chief Design Officer (CDO) can champion design’s value across an organisation… from within the boardroom.

Design can’t be seen as a dark art that takes place in innovation labs and runs sprints and hackathons with co-created blueprints and other such wonders.

Design is fundamental to the success of an organisation, embedding innovation in its culture and DNA. From this position, design can drive businesses forward and make the world a better place to live.

My top takeaways from the day:

  • A CDO doesn’t need to be a designer but has to speak the language of business and understand the impact of design (beyond just the design of the product or service). Strategy, marketing, operations, systems, HR, finance… they can all benefit from design thinking
  • The CDO’s mission is to take design from the design studio into the company culture – encouraging creativity across the organisation to solve problems and drive growth
  • Quick wins are great to galvanise people but it takes time and commitment to change culture

Imagine how great our financial, utility, transport and healthcare institutions could be if they had a Jobs, Branson, Zuckerberg, or Dyson at the helm.

-Andy Gray, MD

We could help end homelessness in our sleep

But only with your help.

This year we’re taking part in Social Bite’s Sleep in the Park to help end homelessness in Scotland. For good.

On the 9th December four of us will be huddling together for warmth as we sleep out in Princes Street gardens. The world’s largest ever sleepout, the event aims to raise an incredible £4million. The money raised will fund employment programmes, housing solutions, rehab facilities and a national strategy to eradicate homelessness.

The good news is you don’t have to brave a baltic December night to help. Simply click a button and donate whatever you can. We believe no one should be out of a home in Scotland. Your kindness will change people’s lives. Thank you.

Help end homelessness by sponsoring us at:

http://www.virginmoneygiving.com/team/studiolr

You can keep up to date with Social Bite’s progress and plans at: www.sleepinthepark.co.uk

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