With a site personality bursting with colour and rich stories, the Playful Garden at Brodie Castle welcomes visitors of all ages.
[3 minute read]
The newly-opened Playful Garden at Brodie Castle is a place to have fun. A short hop from the castle’s front door, the garden puts a lively twist on Brodie’s long and colourful history. Digging for an idea that could bring centuries of stories to life, we unearthed a secret weapon…
Ian Brodie developed and registered over 400 varieties of daffodil at the Castle – and he named each and every one. The weird and wonderful names were a springboard for stories that sprout up all around the site – from the origami boat tickets (Sailor #160) to merchandise, decor, interpretation and signage.
Staying true to your heritage doesn’t mean doing things the way they’ve always been done. We can help unearth what makes you different – and bring it to life creatively in campaigns and experiences that spark something in people.
The project is currently nominated at the Scottish Design Awards, along with five of our other projects.
Bring on the trumpets!
The tickets are fun for kids and big kids alike… the daffodil “Fortune’s Arrow” becomes a paper aeroplane, while “Sailor” becomes an origami boat.The daffodil names lent themselves to a huge range of merchandise. “Fortune’s Gift” was a gift for the swing tags. And the most tourist-friendly daffodil names made a great set of magnets and keyrings.
The café space was brought to life with hanging flags, painted tables and custom
packaging – each again highlighting a daffodil name – from “Lemonade” to the
soup bowl’s “Copper Bowl”.
Playful signs around the garden remind people to have a good time. Giant plant-marking lollipop sticks stick out in the garden – each one housing an interpretive panel, using the daffodils to tell a unique story.