[2 minute read]
Something’s been bothering me for some time. I call it Bad Language and I see it a lot. Especially in public places and services.
I voiced my frustration last November at the OneTeamGov Scotland un-conference https://www.oneteamgov.uk/scotland. I realise the irony of doing this at an ‘un-conference’, but I hoped we might start something together to make things better.
A revolution to make complex communication simple, and human.
My provocation: let’s debunk and reinvent the confusing language used in public services
Bewildering examples are everywhere, you don’t need to look too hard…
On trains we’re told to ‘alight here’ for Falkirk or Croy.
In hospitals we see signs directing us to ‘Ambulatory Care’.
Children in the care of the state are described as ‘service users’, and the services responsible for meeting their needs are called their ‘corporate parents’.
Out there, in the everyday world, we don’t need to use language that de-humanises and trips people up. Let’s not set the train alight… let’s just get off at the right stop!
Please share your examples #letstalkbadlanguage