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Bring on the trumpets for Brodie Castle

Our work with the National Trust for Scotland at Brodie Castle is nominated at this year’s Scottish Design Awards.

We created a site personality for the brand new Playful Garden – rolling it out across interpretation, experiential design in the café and retail spaces, merchandise, packaging and signage. 

As a family day out the key ingredient was fun. How do we use the Brodie family heritage to put a smile on people’s faces?

A list of adjectives could never capture the diverse personalities that make up the Brodie family. But luckily we had a secret weapon… Daffodils!

When Ian Brodie had to name and register the 414 different daffodils he developed at the Castle, he left behind a goldmine…  daffodil breeds with names like Cheerio, Pomp, Fortune’s Beauty, King of the North, and Laughing Water.

We allocated a number to each daffodil in the Brodie ‘family’ and used their unusual names as a springboard for playful interventions, interpretive stories, marketing and merchandise. With a cast of over 400 unique characters, there’s plenty to be playful with…

Project Team

Architecture: Hoskins Architects

Landscape Architecture: ERZ

Interactive Garden Design: Paragon Creative

Visitor Strategy & Planning: Scott Sherrard


To find out more about the award-winning work we do at StudioLR, please get in touch.

Going, Going, Gong?

Our launch of Volvo CE’s flagship rigid hauler (featuring a disappearing hundred tonne hauler) is nominated for a Scottish Design Award.

The launch introduced the world to the R100E – celebrating the expertise and hard work that went into making it. And building relationships to help sell it around the world.

The new hauler has no unexpected features… because Volvo has been listening to customers and developing products based on what they want. The R100E was loaded with the customers’ experience as much as Volvo’s.

We developed the theme ‘Made by you. Built by Volvo’ and all creative for the event – including the unveil of the new hauler and a tour guiding delegates around a factory filled with 2D and 3D graphics, interactive displays and videos.

What Volvo had to say:

“The launch event, which was recognised across the Volvo CE Group, was a major success. As well as launching the new rigid hauler to the world, it helped celebrate and inspire the whole team.

The team at StudioLR presented an exciting concept, something different and brave. We hoped the event would help us make trucks disappear but we didn’t expect to do that literally! ‘Made by You. Built by Volvo’ resonated with our ethos and all the expertise that went into creating Volvo’s first rigid hauler.

Even months on, our company, dealers and customers are still talking about the event. Together we created a unique experience – one our customers and colleagues will never forget.”

Jacqueline Reid

Interim Director – External Communications, Volvo CE

A wee thanks to a few those who helped us make it happen:


To find out more about the award-winning work we do at StudioLR, please get in touch.