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Why enter a Marketing Society Star Awards paper?

Submitting a Marketing Society Star Awards paper can be time consuming, and we all know that time is precious.

So, why do we bother?

  1. It challenges us to look deeply at our work and ask our clients Did we add value? And can we prove it?
  2. A nomination gives reassurance to our clients and prospects.
  3. Award wins are a great morale boost for our team who put everything they have into their work.
  4. And of course, we love to party.

Marketing Society Star Awards 2019

Winner: Chairman’s Award for SME Agency of the Year
StudioLR

Gold: (Tourism, Leisure and Sport – marketing)
– The D-Day Story / Portsmouth Council

Gold: (Best Brand Experience)
– Volvo CE Rigid Hauler Launch

Also nominated …

Brand Development
– The D-Day Story / Portsmouth Council

Brand Development
– Volvo CE Rigid Hauler Launch

Drink
– Cushiedoos Premium Scottish Tonic Water

And congratulations to Volvo CE for winning the Chairman’s Award for First Time Entry, and to Jacqueline Reid of Volvo CE, for her nomination as Inspirational Marketing Leader of the Year.

Fortune favours the brave.

We’re leading the next session of the Marketing Society’s Inspiring Minds series. Bravery in marketing and design is the topic – a subject close to our design director Dave’s heart (Dave leads the D&AD’s Bravery masterclass). 

But commissioning and creating brave creative work isn’t easy. It goes against a lot of natural instincts. 

During the session, Dave will make the case for bravery in marketing and design and share lessons learnt from past failures and triumphs. How to make work personal without taking it personally. How to get out of a rut. Why bravado isn’t brave. Why we should all enjoy ourselves a lot more. How to get the best out of your creative team. And, most importantly, how to spark something in people.

Expect to leave the session loaded with practical tips and techniques that you can put to use in your own work, and a better understanding of how to overcome obstacles that are thrown in your way.


The Marketing Society’s Inspiring Minds

The Lighthouse, Glasgow

16 May 2019, 3.30pm

Tickets available here

Top tips from an award-winning campaign

[3 min read]

As featured on The Marketing Society in Scotland’s ‘What’s Going On’ members update.


StudioLR: top tips from an award-winning campaign

Just over a month ago at the Star Awards, StudioLR took home Gold in the Design category for their work at Inverewe with the National Trust for Scotland. Inverewe’s personality is unique. And as it’s been brought to life over the last two years, it has reaped rewards – family visits are up 28% and overall footfall is up 110%.

Here, StudioLR share their three top tips from the project:

1. If you want to attract a new audience, you need to get out of your comfort zone
Taking obscure plant names and turning them into Roald Dahl-inspired phrases and rhymes will make some botanists anxious. Printing a family’s favourite recipe on their historic kitchen ceiling will make some conservationists anxious. But this kind of approach gets families excited by plants and history. It’s not easy but it works.

2. If you’re going to do something brave, build from the inside out
When you’re breaking rules, or doing something new, it’s important that people internally see why. Otherwise they’ll feel anxious and see no value. Bringing the conservationists, historians, gardeners, and volunteers in on the creative process meant our ideas were much richer, more unique, and easier to make happen.

3. Creativity isn’t just for ‘creatives’
Kevin Frediani, the property manager at Inverewe has taken the seed of an idea and made it flourish. From ongoing marketing to events programming… even setting up an artists-in-residence programme – the idea has flowed through everything. Getting a wide NTS team involved in the creative stage helped build pride and ownership – we were one team. Ideas are poor value if they just belong to agencies… good ideas are for everyone to use.


StudioLR won the Gold award for Design at the 2018 Marketing Society Star Awards. Read more about the Star Awards here.