Two wins and two commendations (wee Nods) for brand and digital design made for a fun Zoom party … Well done TeamSLR and our clients Spentwell, Sanderson, Life Changes Trust, and The Hebridean Whale & Dolphin Trust.
Tag / Hebridean Whale Dolphin Trust
[5 min read]
StudioLR is working with the Hebridean Whale & Dolphin Trust to create the Hebridean Whale Trail. On the surface this is a somewhat counter intuitive proposition – creating a land based trail to watch sealife.
Scotland is one of the best places in the world to see whales. There are many places they can be spotted from shore and with 2020 being the Year of Coast and Water the brilliance of this project is that it will encourage people to go and see these magnificent creatures, and if they don’t they’ll have a wonderful time anyway. So with excitement I set off to the west coast to find out more.
As a city boy at heart, I only took the stereotypical essentials. Insufficient clothing and footwear, laptop & smartphone (with selection of ill fitting cabling) and of course my dog and campervan. I was fully aware these items would almost certainly attract ridicule from all on my trip – putting people at ease is a big part of the collaborative process.
After many hours on the road, and two ferry trips, I found myself with the client at Ardnamurchan lighthouse. A stunning location, particularly on a wild day in January.
After admiring the views and scoping out a load of exciting visitor experience interpretive ideas, my soft southern side started to notice I was wet and cold. But with no cafe open (it’s winter) we headed to my campervan for our follow up meeting, with me smugly making fresh coffee and sharing some hobnobs. It was the perfect site meeting.
From conversations with several members of the team in Tobermory my brief visit made me realise the brilliance of the trail intent. By encouraging people to visit amazing and remote locations across the west coast of Scotland, most of which you have to reach by ferry, you are forced to slow down while being constantly on the move. What better way to see these beautiful creatures than by doing as they do – steadily travelling through our Scottish waters.
Not only will attracting visitors to the trail encourage people to engage with our special sea-mammals but the project will also have many spin-off benefits. Not least economic – boosting local businesses and services.
I didn’t see any whales on my trip but I look forward to returning as we work on developing the trail over the next few months.
Mark Wheeler, Design Director