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Tag / Edinburgh design

26th April 2019

The Value of Listening

Co-design in Practice.

At the International Masterclass on Dementia Care, Design and Ageing, Lucy will share insights from our Inclusive Symbols work funded by Life Changes Trust.

Initial research indicated that many of the symbols we encounter in life are not easily understood by people with cognitive challenges. So, we set out to create a new set of 15 symbols, designed to make finding the way easier for everybody.

Sharing progress and revealing the latest work, Lucy will highlight the value of listening to the views of people with dementia to inform the creative process.

The International Masterclass brings together experts from across the globe to discuss ideas from design innovation through research to policy development to support independence and well-being in people living with dementia. 

Co-design in Practice

International Masterclass on Dementia Care, Design and Ageing

Wednesday 15th May, 11.30am

Iris Murdoch Conference Suite, University of Stirling

Tickets available here

24th April 2019

If you want people to visit you, visit us first.

The Museums + Heritage Show takes place in London this May – aiming to share insights, hints and tips that you can put into practice in your own destination organisation.

We’re hosting a session in the ‘Engaging New Visitors’ theatre alongside the National Trust for Scotland. Our design director, Dave King, will be joined by NTS Head of Commercial Enterprises and Estates, Connie Lovel, to share what we learned from our work together at Inverewe.

How can you stay true to your heritage and attract a wider range of visitors? We’ll take you behind the scenery at Inverewe, and show you how we unlocked the eccentricity of the garden’s founder Osgood, and developed a new creative positioning and visitor experience. 

A Marketing Society Gold Award Winner, the project led to a 28% increase in family visits. Join us to discover new ways of working and top tips to help you welcome more visitors.

Welcoming the world: How to build brands and experiences that people love

Museums + Heritage Show

Wednesday 15th May, 3.15pm

Engaging New Visitors (Theatre 2)

Register for your free ticket here

24th April 2019

Fortune favours the brave.

We’re leading the next session of the Marketing Society’s Inspiring Minds series. Bravery in marketing and design is the topic – a subject close to our design director Dave’s heart (Dave leads the D&AD’s Bravery masterclass). 

But commissioning and creating brave creative work isn’t easy. It goes against a lot of natural instincts. 

During the session, Dave will make the case for bravery in marketing and design and share lessons learnt from past failures and triumphs. How to make work personal without taking it personally. How to get out of a rut. Why bravado isn’t brave. Why we should all enjoy ourselves a lot more. How to get the best out of your creative team. And, most importantly, how to spark something in people.

Expect to leave the session loaded with practical tips and techniques that you can put to use in your own work, and a better understanding of how to overcome obstacles that are thrown in your way.

The Marketing Society’s Inspiring Minds

The Lighthouse, Glasgow

16 May 2019, 3.30pm

Tickets available here

7th February 2019

The power of purpose – building your brand from the inside out

[1 min read]

An event hosted by StudioLR at the SCVO Gathering 2019

Thursday 21 February, 11.15am – 12.15pm

By defining the purpose of your organisation and involving your people in the process, you will build an authentic brand and reap the rewards of a united, driven workforce.

Lucy Richards and Joanna McCreadie (Chief Executive of Seamab) will demonstrate the power of this approach by example – sharing the insights and outcomes of their collaboration to create a dynamic and enduring brand for Seamab.

https://scvo.org.uk/the-gathering-2019/event-programme/the-power-of-purpose-building-your-brand-from-the-inside-out/

the gathering 2019, SCVO, Glasgow SEC, february 2019
22nd August 2018

Let’s keep this short and sweet.

Nominated at the Scottish Design Awards, our Personal Letters have gone down a treat with our clients and colleagues.

Why chocolate letters?

We wanted a way to keep in touch with our clients, partners and friends throughout the year.

A personal way to say thank you, to say hello or to put a wee smile on their faces.

Nobody sends personal letters anymore… and everyone loves chocolate.

 

To find out more about the award-winning work we do at StudioLR, please get in touch.

23rd January 2018

Let’s talk about bad language

[2 minute read]

Something’s been bothering me for some time. I call it Bad Language and I see it a lot. Especially in public places and services.

I voiced my frustration last November at the OneTeamGov Scotland un-conference https://www.oneteamgov.uk/scotland. I realise the irony of doing this at an ‘un-conference’, but I hoped we might start something together to make things better.

A revolution to make complex communication simple, and human.

My provocation: let’s debunk and reinvent the confusing language used in public services

Bewildering examples are everywhere, you don’t need to look too hard…

On trains we’re told to ‘alight here’ for Falkirk or Croy.

In hospitals we see signs directing us to ‘Ambulatory Care’.

Children in the care of the state are described as ‘service users’, and the services responsible for meeting their needs are called their ‘corporate parents’.

Out there, in the everyday world, we don’t need to use language that de-humanises and trips people up. Let’s not set the train alight… let’s just get off at the right stop!

Please share your examples #letstalkbadlanguage