An event hosted by StudioLR at the SCVO Gathering 2019
Thursday 21 February, 11.15am
defining the purpose of your organisation and involving your people in the
process, you will build an authentic brand and reap the rewards of a united,
Richards and Joanna McCreadie (Chief Executive of Seamab) will demonstrate the
power of this approach by example – sharing the insights and outcomes of their
collaboration to create a dynamic and enduring brand for Seamab.
Our work with the National Trust for Scotland at Brodie Castle is nominated at this year’s Scottish Design Awards.
We created a site personality for the brand new Playful Garden – rolling it out across interpretation, experiential design in the café and retail spaces, merchandise, packaging and signage.
As a family day out the key ingredient was fun. How do we use the Brodie family heritage to put a smile on people’s faces?
A list of adjectives could never capture the diverse personalities that make up the Brodie family. But luckily we had a secret weapon… Daffodils!
When Ian Brodie had to name and register the 414 different daffodils he developed at the Castle, he left behind a goldmine… daffodil breeds with names like Cheerio, Pomp, Fortune’s Beauty, King of the North, and Laughing Water.
We allocated a number to each daffodil in the Brodie ‘family’ and used their unusual names as a springboard for playful interventions, interpretive stories, marketing and merchandise. With a cast of over 400 unique characters, there’s plenty to be playful with…
Architecture: Hoskins Architects
Landscape Architecture: ERZ
Interactive Garden Design: Paragon Creative
Visitor Strategy & Planning: Scott Sherrard
To find out more about the award-winning work we do at StudioLR, please get in touch.
Just over a month ago at the Star Awards, StudioLR took home Gold in the Design category for their work at Inverewe with the National Trust for Scotland. Inverewe’s personality is unique. And as it’s been brought to life over the last two years, it has reaped rewards – family visits are up 28% and overall footfall is up 110%.
Here, StudioLR share their three top tips from the project:
1. If you want to attract a new audience, you need to get out of your comfort zone
Taking obscure plant names and turning them into Roald Dahl-inspired phrases and rhymes will make some botanists anxious. Printing a family’s favourite recipe on their historic kitchen ceiling will make some conservationists anxious. But this kind of approach gets families excited by plants and history. It’s not easy but it works.
2. If you’re going to do something brave, build from the inside out
When you’re breaking rules, or doing something new, it’s important that people internally see why. Otherwise they’ll feel anxious and see no value. Bringing the conservationists, historians, gardeners, and volunteers in on the creative process meant our ideas were much richer, more unique, and easier to make happen.
3. Creativity isn’t just for ‘creatives’
Kevin Frediani, the property manager at Inverewe has taken the seed of an idea and made it flourish. From ongoing marketing to events programming… even setting up an artists-in-residence programme – the idea has flowed through everything. Getting a wide NTS team involved in the creative stage helped build pride and ownership – we were one team. Ideas are poor value if they just belong to agencies… good ideas are for everyone to use.
StudioLR won the Gold award for Design at the 2018 Marketing Society Star Awards. Read more about the Star Awards here.