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Tag / 2018

Bring on the trumpets for Brodie Castle

Our work with the National Trust for Scotland at Brodie Castle is nominated at this year’s Scottish Design Awards.

We created a site personality for the brand new Playful Garden – rolling it out across interpretation, experiential design in the café and retail spaces, merchandise, packaging and signage. 

As a family day out the key ingredient was fun. How do we use the Brodie family heritage to put a smile on people’s faces?

A list of adjectives could never capture the diverse personalities that make up the Brodie family. But luckily we had a secret weapon… Daffodils!

When Ian Brodie had to name and register the 414 different daffodils he developed at the Castle, he left behind a goldmine…  daffodil breeds with names like Cheerio, Pomp, Fortune’s Beauty, King of the North, and Laughing Water.

We allocated a number to each daffodil in the Brodie ‘family’ and used their unusual names as a springboard for playful interventions, interpretive stories, marketing and merchandise. With a cast of over 400 unique characters, there’s plenty to be playful with…

Project Team

Architecture: Hoskins Architects

Landscape Architecture: ERZ

Interactive Garden Design: Paragon Creative

Visitor Strategy & Planning: Scott Sherrard


To find out more about the award-winning work we do at StudioLR, please get in touch.

A far-off land for people with illness

Nominated in the Publication category of the Scottish Design Awards,  ‘a far-off land’ by Alec Finlay for Macmillan Cancer Support explores the memory of landscapes as a fond illness-companion.

A far-off land is a book of photography by Hannah Devereux poems by Alec Finlay exploring place-names and their meanings – commissioned for the new Macmillan Cancer Support Day Unit in Arbroath.

The photography remembers childhood illness, where bedding becomes an imaginative landscape – with scenes suggestive of the glens of Angus.

The book is based on the thought that the memory of the landscape remains fond and healing, even when it cannot easily be accessed, whether through illness or people coming to the end of life.


To find out more about the award-winning work we do at StudioLR, please get in touch.

Inverewe: great experiences get great results

[7 minute read]

We’ve got some great news! We’ve been shortlisted for a WON a Gold Marketing Society Star Award in the Design category [UPDATED].

The Star Awards focus on projects which deliver measurable results to clients. Our shortlisted Inverewe project for the National Trust for Scotland is a wonderful success story that we’re delighted to share with you.

Here are a few snippets from our submission:

Inverewe Garden in Wester Ross is an award-winning, world class garden. But a world class garden no longer guarantees an audience.

The National Trust for Scotland took the decision to open Inverewe House to the public – for the first time in its history.

We worked with them to unlock the vibrant eccentricity of the garden’s founder Osgood Mackenzie – developing an identity and visitor experience to attract a new generation of visitors.

Launched in 2016, the work was evaluated throughout 2017.

Ambition:

Create an experience of marvel for all ages. A day of inspiration and wonder that leaves visitors with a sense of admiration for the place and its creator. Departing without doubt that they’ve been immersed in something special. Something worth sharing.

Key Objectives:

  • Increase visitor numbers and spend
  • Attract a much wider demographic – families, younger couples, non-enthusiasts
  • Maximise visitor experience, enjoyment, interaction and learning
  • Promote community engagement and involvement
  • Tell the story of the garden’s creator Osgood, his daughter Mairi Sawyer, and the house and garden
  • Conserve and respect the integrity of the place
  • Bring key stakeholders on the journey, involving them in the process

We created a vibrant identity with colours inspired by the garden’s plants, eccentric typography inspired by Victorian Circus posters, and playful language that draws poetry from botany.

We then brought the identity to life across the site and throughout the house. Packed full of multi-sensory and interactive elements, there’s a surprise in every nook-and-cranny. From sculptures made of gardening utensils to a recipe printed on the kitchen ceiling; from the giant tea pot outside the café to the tiny drawings on the dining room plates; from the gun-room ring toss to the phone that rings when you walk past (go on pick it up)… There’s something for everyone to discover for themselves, and we guarantee you won’t spot it all in one visit!

The re-invigorated Inverewe has gone from strength to strength.

We have evaluated impact across:

  • social media posts (Twitter, Instagram & Facebook)
  • online reviews (TripAdvisor, Google & Facebook)
  • media coverage & political response
  • visitor book feedback
  • staff feedback
  • visitor numbers

A few examples:

Press:

Online/social:

Many glowing reviews with an overall rating of 4.5 stars on TripAdvisor & Google, 4.7 stars on Facebook.

Get in touch to find out how you can