[2 min read]
I recently shared an article with our team about how sweet treats (biscuits/cakes) in the workplace are a danger to our health.
I was surprised that everyone responded with their thoughts – although that maybe says more about what I usually share. But they all agreed that it’s really difficult to avoid them.
It made me question how responsible we’re being by having biscuits in meetings and rewarding ourselves with G&Ts on a Friday. It’s all a matter of choice, but with obesity rates soaring, too many of us are making the wrong choices, and workplaces definitely aren’t helping. I heard a nurse on the radio highlight the challenge suggesting that the NHS was neglecting its duty of care allowing boxes of biscuits and chocolate ‘thank yous’ on the ward as the norm.
We’ve been on a mission to find our Why… Why do we get out of bed in the morning? What makes us tick? What do we really enjoy and dislike? And, critically, does this even matter to our clients and their customers?
We help organisations unearth their Why, but doing it for ourselves proved really difficult. We’ve finally got somewhere that we all believe in and can rally behind.
So, what is our Why?
We leap out of bed in the morning to make people’s everyday experiences better. That’s what we’ve always done. From our early work creating distractions around Aberdeen Children’s Hospital, to our recent work creating emotive visitor experiences for Volvo and National Trust for Scotland, to our pioneering work setting new standards for symbols to help people living with dementia find their way around.
By always focusing on the people, we can stir emotions, encourage participation and change behaviours to make a positive difference. Raise a smile. Win hearts and minds. That’s the aim of every brand, every campaign, and every experience we create.
Living our brand
With that mantra in mind, we shouldn’t go too far wrong:
- In the office, we’ll always be respectful of each other and encourage a healthy environment with our standing desks, yoga Wednesday, walking meetings and adopting a plant (mine’s a bonsai).
- For our clients, we’ll always go a step further to make their everyday better – simple principles like calling more than e-mailing, being ‘reassuringly challenging’ and not accepting the norm. We create work that makes their people’s every day better and gets them the results they need. And when things don’t go as planned we’re open and honest and do what it takes to get things back on track.
For Society, we do our bit for local charities volunteering on the Care Van to help feed Edinburgh’s homeless people, and helping The Spartans Community Football Academy, Seamab School and participating in the Social Bite Sleep in the Park.
So, that just leaves me with a Bigger Question than Why …
“Should we ban sweet treats?”