The Museums + Heritage Show takes place in London this May – aiming to share insights, hints and tips that you can put into practice in your own destination organisation.

We’re hosting a session in the ‘Engaging New Visitors’ theatre alongside the National Trust for Scotland. Our design director, Dave King, will be joined by NTS Head of Commercial Enterprises and Estates, Connie Lovel, to share what we learned from our work together at Inverewe.

How can you stay true to your heritage and attract a wider range of visitors? We’ll take you behind the scenery at Inverewe, and show you how we unlocked the eccentricity of the garden’s founder Osgood, and developed a new creative positioning and visitor experience. 

A Marketing Society Gold Award Winner, the project led to a 28% increase in family visits. Join us to discover new ways of working and top tips to help you welcome more visitors.


Welcoming the world: How to build brands and experiences that people love

Museums + Heritage Show

Wednesday 15th May, 3.15pm

Engaging New Visitors (Theatre 2)

Register for your free ticket here