When we say ‘financial planning company’, what does that make you think of? Important life decisions? Lots of jargon? Does it feel scary / risky / overwhelming? Does it make you think “maybe later”?

We wouldn’t blame you for feeling this way.

But let us introduce you to Spentwell

Spentwell is a new kind of financial planning and investment management firm. Whatever image that brings to mind, think the opposite. Spentwell is transparent, relaxed and doesn’t take itself too seriously. It puts people at ease – making finance easy to understand and relevant to people’s lives. It might even be fun. It’s not all about attainment of a huge end goal in a future that’s unimaginably far away. It’s about building an understanding of finances, so people feel comfortable, confident and able to enjoy all of life’s surprises… now and in the future.

We’re here to help people enjoy their financial journey and ultimately live the life they want.

After all, what’s life if it isn’t Spentwell?

Spentwell was started by Keith Boyes – an experienced Chartered Financial Planner with over a decade of industry experience and a hatred of industry jargon. Keith’s worked in many of the industry’s biggest financial planning firms and had a spell in Hong Kong, advising ex-pats.

Keith is motivated by providing the joy and security that sound financial planning allows. He genuinely gets a kick out of helping people get the most they possibly can from life. It’s important that his brand conveys this – as well as helping people to see that finances well-managed is a happy, accessible thing.

The Brand

It started with the name. We needed something that would plant the idea that sound financial planning can help you make the most of your time – giving you the freedom to spend it well. It’s that simple.

Your money. Your life…

Let’s make sure it’s Spentwell.

Dare we say the F-word? Visually, we wanted the brand to convey a sense of Fun (without taking away from the importance of the service). From bold colour choices to playful charts, the brand is designed to stand-out from the competition.

Are you having a graph? Inspired by the familiar patterns of finance-sidekick Microsoft Excel, the Spentwell brand playfully uses charts to highlight the joy that planning your finances can bring – whether it’s saving for a big event or giving you the peace of mind to enjoy the small things.

All together now. With a strong series of patterns, holders and bold colours we’re sure Spentwell will be able to take its new brand and creatively run with it. It’s versatile and flexible across different media, leaving the door open for unique and distinct marketing.

“How do you create a brand that embodies your vision, excites you about your firm and the possibilities, and leaves you with an immense sense of pride – You work with StudioLR.

The team has turned my vague, muddled ideas into a real brand that has impact. They took the time to listen and understand, drilling down into what’s important, using their expertise to turn my vision into reality. I’m delighted with the process I’ve gone through, all their tireless work and the fantastic outcome. True experts in design and branding who I can’t recommend enough. ” – Keith Boyes, Spentwell


To find out how we can make your brand cut through the noise of your industry then get in touch.