The recent Doti-fest did a really great job of being brand-authentic. ‘Design On The Inside’ is an un-conference organised each year by our friends at Snook and it takes on some of our planet’s biggest challenges from critical health services to designing a truly inclusive world.

What stood out for me most though was Snook wearing its heart on its sleeve at every touchpoint.

  • The straw bales we sat on.
  • The give-away inclusion tickets being funded by the profit.
  • The dog-friendlyness.
  • The creche.
  • The strictly quiet space.
  • The real fireside-chat format interviews.
  • The dairy-free coffee bar.

And the genuine encouragement to bring our whole self (personal interests and vulnerable bits) to each workshop.

It all speaks of a caring and inclusive intention and delivery.

And a powerful brand.

I also jotted down some gems about clicktivism and emotional poverty, all giving me plenty of reasons to care:

  • A reminder to not to focus on design. Focus on better. Most people don’t really care about design. They just care about something being better
  • Accountability is king. It enables autonomy and ownership, empowers people with a powerful can-do attitude, and kicks a not-my-fault mentality into touch.
  • Everyone should start (at least) one petition – petitions can start a powerful halo effect i.e. tampon tax and period poverty.
  • A stark fact – Dundee has the highest number of drug related deaths in Europe. Made me think back to the amazing, inspiring talks of Sir Harry Burns. If you’re interested in community asset-based approach for health improvement then watching Harry speak is time well spent.
  • Show the love to your customer. Don’t talk about yourself but talk about your customer in presentations, pitches, and social media. Spend time with customers listening to their needs and concerns. Knowing and solving their pain builds trust.

-Lucy


Is your organisation’s purpose clear? Chat to us about how we can help bring it to life through your brand.