From ‘unskilled workers’ to ‘key workers’ in less than a month, the last few weeks has brought the value of people into pin-sharp focus.

When we eventually reach the other side of coronavirus and our worlds re-extend past these four walls, we wonder what the country will be like. And who its heroes and villains will be.As we clap our clean hands for our NHS heroes, we hope the NHS is given the investment and recognition it deserves. And that those NHS heroes aren’t alone. The posties, binmen, shelf-stackers, till workers, fitness trainers, bus drivers – the list goes on. Despite the darkness, the taken-for-granted are shining as brightly as this sarcastic spring sunshine. We won’t be taking them for granted again.

So many great organisations and unsung heroes are putting people before profit – councils and arms-length organisations providing vital community services; drinks companies swapping beer for hand sanitiser; organisations re-tooling to make ventilators; museums, galleries, venues and artists sharing phenomenal couch-bound culture; teachers and writers sharing exercises and stories to keep the kids going. It doesn’t have to be life-or-death to be meaningful and valuable.

Profit is important in business, but now more than ever we should be acting with kindness, fairness, appreciation and leadership. If you haven’t told your team just how much of a difference they’re making to other people lately, maybe now’s the time? And if you’re not sure what difference your team are making to people – now would be an excellent time to figure it out.