‘Best piece of #branding I’ve seen for ages. Can feel the story and history.’ @CatherineAnnR

You might have seen our brand identity and advertising campaign for the new D-Day Story popping up across Portsmouth, on the London Underground, on Twitter, and in Design Week.

Located in Portsmouth, the museum tells the story of the Allied forces’ invasion of Normandy on 6 June 1944 during the Second World War, which led to the liberation of large parts of Europe from Nazi control – and ultimately Allied victory.

We worked with Portsmouth City Council to give the museum a new destination brand and marketing aimed at moving expectations away from a strictly ‘military’ brand, to one which appeals to all generations.

Our Associate, brand strategist Scott Sherrard spoke with everyone from veterans to volunteers, and councillors to students, to find out what the D-Day Story meant to them. The resulting brand is built on juxtaposition: The epic made personal, the personal made epic.

The D-Day operation was so huge that no one person could ever comprehend every facet of it – but we sought to make it personal.

There’s an intimacy to the impact that D-Day had on so many individuals – we sought to shine a light on that and make it epic.

The brand uses archived photography and diary entries to get a real perspective.

Marketing and advertising designed to stand out from the crowd.