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If you want people to visit you, visit us first.

The Museums + Heritage Show takes place in London this May – aiming to share insights, hints and tips that you can put into practice in your own destination organisation.

We’re hosting a session in the ‘Engaging New Visitors’ theatre alongside the National Trust for Scotland. Our design director, Dave King, will be joined by NTS Head of Commercial Enterprises and Estates, Connie Lovel, to share what we learned from our work together at Inverewe.

How can you stay true to your heritage and attract a wider range of visitors? We’ll take you behind the scenery at Inverewe, and show you how we unlocked the eccentricity of the garden’s founder Osgood, and developed a new creative positioning and visitor experience. 

A Marketing Society Gold Award Winner, the project led to a 28% increase in family visits. Join us to discover new ways of working and top tips to help you welcome more visitors.


Welcoming the world: How to build brands and experiences that people love

Museums + Heritage Show

Wednesday 15th May, 3.15pm

Engaging New Visitors (Theatre 2)

Register for your free ticket here

Fortune favours the brave.

We’re leading the next session of the Marketing Society’s Inspiring Minds series. Bravery in marketing and design is the topic – a subject close to our design director Dave’s heart (Dave leads the D&AD’s Bravery masterclass). 

But commissioning and creating brave creative work isn’t easy. It goes against a lot of natural instincts. 

During the session, Dave will make the case for bravery in marketing and design and share lessons learnt from past failures and triumphs. How to make work personal without taking it personally. How to get out of a rut. Why bravado isn’t brave. Why we should all enjoy ourselves a lot more. How to get the best out of your creative team. And, most importantly, how to spark something in people.

Expect to leave the session loaded with practical tips and techniques that you can put to use in your own work, and a better understanding of how to overcome obstacles that are thrown in your way.


The Marketing Society’s Inspiring Minds

The Lighthouse, Glasgow

16 May 2019, 3.30pm

Tickets available here

The power of purpose – building your brand from the inside out

[1 min read]

An event hosted by StudioLR at the SCVO Gathering 2019

Thursday 21 February, 11.15am – 12.15pm

By defining the purpose of your organisation and involving your people in the process, you will build an authentic brand and reap the rewards of a united, driven workforce.

Lucy Richards and Joanna McCreadie (Chief Executive of Seamab) will demonstrate the power of this approach by example – sharing the insights and outcomes of their collaboration to create a dynamic and enduring brand for Seamab.

https://scvo.org.uk/the-gathering-2019/event-programme/the-power-of-purpose-building-your-brand-from-the-inside-out/

the gathering 2019, SCVO, Glasgow SEC, february 2019
Spark something in people with your new brand from StudioLR

New year, new brand

[5 min read]

A great brand will add a huge amount of value to your organisation. It can help unite your team, differentiate you from the competition, attract new audiences and customers, shape the way you plan your future, and change the way people feel about you.

Feel.

That’s the most important part. Your brand’s job isn’t to summarise every service or product you provide. It’s to shape the way people feel about you. What’s in their gut when they hear your name? Great brands are relevant, compelling, memorable, unexpected. They spark something in people.

Here are our five top tips to do just that…

1. Think more about your reputation. Less about your logo.
Your brand is what other people think of you – your reputation. Strong reputations are built up over time and come from a tight link between what you do (your products, services, culture, facilities, experience), what you say (marketing messages and campaigns), and how you say it (visual identity and tone of voice). Good brand planning and a strong idea can get all of that pushing in the right direction.

Spark something in people with your new brand from StudioLR

2. Build from the inside out.
Your brand should reflect what people love about your organisation. The easiest way to do that is to involve people in its creation. Speak to people at all levels of the organisation, stakeholders inside and out – and your audience. Brand development is the perfect chance for people to have their say. Don’t paper over the cracks. Be honest and get hopes, fears, issues and strong opinions out in the open early. These are great fuel and often trigger original and authentic ideas. And if your chairman’s favourite colour is red, don’t let that dominate, listen to everybody and make sure personal preference doesn’t overrule sound judgement.

Spark something in people with your new brand from StudioLR

3. Be brave.
Every great brand has a hook. A memorable idea that resonates emotionally. Don’t be tempted to settle for something generic – it won’t get over the challenges that have led you to a rebrand. It won’t attract new customers or audiences. If it makes you a little bit nervous and excited then you’re onto something good. Most people are naturally averse to change but if you’re not aiming to change perceptions why are you rebranding?

Spark something in people with your new brand from StudioLR

4. Don’t stop there.
Set some budget aside for a great creative roll out. This should be much more than just a logo, font or colours applied to things. It’s a chance to bring your brand idea to life in a way people will notice and engage with. Keep an open mind – your brand and audience might suit one kind of media more than another. Fill your brief with outcomes (eg. more customers in the 30-45 market) not outputs (eg. leaflets or advert).

Spark something in people with your new brand from StudioLR

5. Avoid the free fall.
Don’t ask agencies to compete for your rebrand by pitching free creative ideas. You won’t get quality, effective work – you’ll get guesswork. Great results come from collaborative relationships – conversations, understanding, research, development, thought and exploration. Creative pitches are one-sided – undermining the value of your own knowledge and experience, and undervaluing the skills of your agency. Meet up with two or three agencies, share your problems, ask how they would solve them, see what relevant experience they have, and check if the chemistry ‘clicks’. Then trust them to do what they do best.


Our Creative Director and Founder, Lucy will be co-hosting a free event ‘Building your brand from the inside out’ at the SCVO Gathering on 21 February 2019 at SEC Glasgow. Sign up now to book your space.

Bring on the trumpets for Brodie Castle

Our work with the National Trust for Scotland at Brodie Castle is nominated at this year’s Scottish Design Awards.

We created a site personality for the brand new Playful Garden – rolling it out across interpretation, experiential design in the café and retail spaces, merchandise, packaging and signage. 

As a family day out the key ingredient was fun. How do we use the Brodie family heritage to put a smile on people’s faces?

A list of adjectives could never capture the diverse personalities that make up the Brodie family. But luckily we had a secret weapon… Daffodils!

When Ian Brodie had to name and register the 414 different daffodils he developed at the Castle, he left behind a goldmine…  daffodil breeds with names like Cheerio, Pomp, Fortune’s Beauty, King of the North, and Laughing Water.

We allocated a number to each daffodil in the Brodie ‘family’ and used their unusual names as a springboard for playful interventions, interpretive stories, marketing and merchandise. With a cast of over 400 unique characters, there’s plenty to be playful with…

Project Team

Architecture: Hoskins Architects

Landscape Architecture: ERZ

Interactive Garden Design: Paragon Creative

Visitor Strategy & Planning: Scott Sherrard


To find out more about the award-winning work we do at StudioLR, please get in touch.

Let’s keep this short and sweet.

Nominated at the Scottish Design Awards, our Personal Letters have gone down a treat with our clients and colleagues.

Why chocolate letters?

We wanted a way to keep in touch with our clients, partners and friends throughout the year.

A personal way to say thank you, to say hello or to put a wee smile on their faces.

Nobody sends personal letters anymore… and everyone loves chocolate.

 


To find out more about the award-winning work we do at StudioLR, please get in touch.

Going, Going, Gong?

Our launch of Volvo CE’s flagship rigid hauler (featuring a disappearing hundred tonne hauler) has attracted the attention of judges after being shortlisted in the Scottish Design Awards and The Nods awards.

The launch introduced the world to the R100E – celebrating the expertise and hard work that went into making it. And building relationships to help sell it around the world.

The new hauler has no unexpected features… because Volvo has been listening to customers and developing products based on what they want. The R100E was loaded with the customers’ experience as much as Volvo’s.

We developed the theme ‘Made by you. Built by Volvo’ and all creative for the event – including the unveil of the new hauler and a tour guiding delegates around a factory filled with 2D and 3D graphics, interactive displays and videos.

What Volvo had to say:

“The launch event, which was recognised across the Volvo CE Group, was a major success. As well as launching the new rigid hauler to the world, it helped celebrate and inspire the whole team.

The team at StudioLR presented an exciting concept, something different and brave. We hoped the event would help us make trucks disappear but we didn’t expect to do that literally! ‘Made by You. Built by Volvo’ resonated with our ethos and all the expertise that went into creating Volvo’s first rigid hauler.

Even months on, our company, dealers and customers are still talking about the event. Together we created a unique experience – one our customers and colleagues will never forget.”

Jacqueline Reid

Interim Director – External Communications, Volvo CE

A wee thanks to a few those who helped us make it happen:

And shortlisted in the Best Brand Experience category 2019.

To find out more about the award-winning work we do at StudioLR, please get in touch.

A far-off land for people with illness

Nominated in the Publication category of the Scottish Design Awards,  ‘a far-off land’ by Alec Finlay for Macmillan Cancer Support explores the memory of landscapes as a fond illness-companion.

A far-off land is a book of photography by Hannah Devereux poems by Alec Finlay exploring place-names and their meanings – commissioned for the new Macmillan Cancer Support Day Unit in Arbroath.

The photography remembers childhood illness, where bedding becomes an imaginative landscape – with scenes suggestive of the glens of Angus.

The book is based on the thought that the memory of the landscape remains fond and healing, even when it cannot easily be accessed, whether through illness or people coming to the end of life.


To find out more about the award-winning work we do at StudioLR, please get in touch.

TEDx Glasgow 2018

[2 minute read]

At the Nods Awards, we’d just won the Grand Prix when Dave’s name popped on screen. The lucky blighter had also won the raffle: two tickets to TEDx. A day of inspiring talks and demo labs in Glasgow.

So last Friday we set off together on a sun-filled early train, full of anticipation.

At the door of the Armadillo we were met with huge smiles and welcoming waves; handed our ‘Ideas Worth Doing’ notepads; and entertained by a jazz trio playing Stevie Wonder. This was a good start. Not like any other conference (or even ‘unconference’) we’d been to before.

We jostled amongst the 2,000 attendees for a free seat in the main auditorium, ears and eyes open and ready for 9 hours of stimulation.

First up on stage was Van Ives – not a speaker, a band. Two guys playing an engrossing fusion of electronica, R&B and folk. It felt like we were in the TED trance, under the spell already at 9am.

The rest of the day developed into an intensive blur (is that possible?) of inspiration, agitation, thought provocation, humour and arrest. From astrophysics to gluten free baking, robotics to tax avoidance, the perils of fame to the power of hope.

Standout (stand ups) for us were Darren McGarvey, Karen Dunbar, Adam Kashmiry, and Shona McCarthy. Here are three wee thoughts that have stuck with us over the week…

1. Expertise is nothing without the input of non-experts.
Andy Haldane, Chief Economist at the Bank of England, recalled sharing the good news with the world that the UK’s economy was growing again. The people hadn’t noticed. It turned out the only upturn in the entire UK was in London and the South East. If the economy is to benefit the public, a percentage on a spreadsheet isn’t a good enough measure of success. He was talking about ‘harnessing people’s lived experiences’ and we couldn’t help noticing he was sounding more like a good designer than an economist. A great approach!

2. Base change on truth. Brutal, honest truth.
Jean MacAskill Kerr, Leadership and Team Intelligence Consultant at Cisco, talked about how often we change the wrong things because we haven’t dug deep enough and had the awkward, honest conversations. It’s hard to open up and be brutally honest (especially at work) but if you base change on truth you can’t go wrong.

3. Heartstorming not brainstorming. Lifelines not deadlines.
Miha Pogacnik, violinist, leadership speaker and huge ball of energy, put a great spin on the idea of ‘business supporting the arts’. He argued that the arts are now supporting business more. Businesses are getting into the emotion of communication, the purpose that drives their passion – the arts have been doing that for centuries. You can’t give less than 100% when you’re playing Beethoven.

It was a fantastic day, topped off with the news that Edinburgh has secured next year’s TEDGlobal event. See you there.

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