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Bring on the trumpets for Brodie Castle

Our work with the National Trust for Scotland at Brodie Castle is nominated at this year’s Scottish Design Awards.

We created a site personality for the brand new Playful Garden – rolling it out across interpretation, experiential design in the café and retail spaces, merchandise, packaging and signage. 

As a family day out the key ingredient was fun. How do we use the Brodie family heritage to put a smile on people’s faces?

A list of adjectives could never capture the diverse personalities that make up the Brodie family. But luckily we had a secret weapon… Daffodils!

When Ian Brodie had to name and register the 414 different daffodils he developed at the Castle, he left behind a goldmine…  daffodil breeds with names like Cheerio, Pomp, Fortune’s Beauty, King of the North, and Laughing Water.

We allocated a number to each daffodil in the Brodie ‘family’ and used their unusual names as a springboard for playful interventions, interpretive stories, marketing and merchandise. With a cast of over 400 unique characters, there’s plenty to be playful with…

Project Team

Architecture: Hoskins Architects

Landscape Architecture: ERZ

Interactive Garden Design: Paragon Creative

Visitor Strategy & Planning: Scott Sherrard


To find out more about the award-winning work we do at StudioLR, please get in touch.

Let’s keep this short and sweet.

Nominated at the Scottish Design Awards, our Personal Letters have gone down a treat with our clients and colleagues.

Why chocolate letters?

We wanted a way to keep in touch with our clients, partners and friends throughout the year.

A personal way to say thank you, to say hello or to put a wee smile on their faces.

Nobody sends personal letters anymore… and everyone loves chocolate.

 


To find out more about the award-winning work we do at StudioLR, please get in touch.

Going, Going, Gong?

Our launch of Volvo CE’s flagship rigid hauler (featuring a disappearing hundred tonne hauler) has attracted the attention of judges after being shortlisted in the Scottish Design Awards and The Nods awards.

The launch introduced the world to the R100E – celebrating the expertise and hard work that went into making it. And building relationships to help sell it around the world.

The new hauler has no unexpected features… because Volvo has been listening to customers and developing products based on what they want. The R100E was loaded with the customers’ experience as much as Volvo’s.

We developed the theme ‘Made by you. Built by Volvo’ and all creative for the event – including the unveil of the new hauler and a tour guiding delegates around a factory filled with 2D and 3D graphics, interactive displays and videos.

What Volvo had to say:

“The launch event, which was recognised across the Volvo CE Group, was a major success. As well as launching the new rigid hauler to the world, it helped celebrate and inspire the whole team.

The team at StudioLR presented an exciting concept, something different and brave. We hoped the event would help us make trucks disappear but we didn’t expect to do that literally! ‘Made by You. Built by Volvo’ resonated with our ethos and all the expertise that went into creating Volvo’s first rigid hauler.

Even months on, our company, dealers and customers are still talking about the event. Together we created a unique experience – one our customers and colleagues will never forget.”

Jacqueline Reid

Interim Director – External Communications, Volvo CE

A wee thanks to a few those who helped us make it happen:

And shortlisted in the Best Brand Experience category 2019.

To find out more about the award-winning work we do at StudioLR, please get in touch.

A far-off land for people with illness

Nominated in the Publication category of the Scottish Design Awards,  ‘a far-off land’ by Alec Finlay for Macmillan Cancer Support explores the memory of landscapes as a fond illness-companion.

A far-off land is a book of photography by Hannah Devereux poems by Alec Finlay exploring place-names and their meanings – commissioned for the new Macmillan Cancer Support Day Unit in Arbroath.

The photography remembers childhood illness, where bedding becomes an imaginative landscape – with scenes suggestive of the glens of Angus.

The book is based on the thought that the memory of the landscape remains fond and healing, even when it cannot easily be accessed, whether through illness or people coming to the end of life.


To find out more about the award-winning work we do at StudioLR, please get in touch.

TEDx Glasgow 2018

[2 minute read]

At the Nods Awards, we’d just won the Grand Prix when Dave’s name popped on screen. The lucky blighter had also won the raffle: two tickets to TEDx. A day of inspiring talks and demo labs in Glasgow.

So last Friday we set off together on a sun-filled early train, full of anticipation.

At the door of the Armadillo we were met with huge smiles and welcoming waves; handed our ‘Ideas Worth Doing’ notepads; and entertained by a jazz trio playing Stevie Wonder. This was a good start. Not like any other conference (or even ‘unconference’) we’d been to before.

We jostled amongst the 2,000 attendees for a free seat in the main auditorium, ears and eyes open and ready for 9 hours of stimulation.

First up on stage was Van Ives – not a speaker, a band. Two guys playing an engrossing fusion of electronica, R&B and folk. It felt like we were in the TED trance, under the spell already at 9am.

The rest of the day developed into an intensive blur (is that possible?) of inspiration, agitation, thought provocation, humour and arrest. From astrophysics to gluten free baking, robotics to tax avoidance, the perils of fame to the power of hope.

Standout (stand ups) for us were Darren McGarvey, Karen Dunbar, Adam Kashmiry, and Shona McCarthy. Here are three wee thoughts that have stuck with us over the week…

1. Expertise is nothing without the input of non-experts.
Andy Haldane, Chief Economist at the Bank of England, recalled sharing the good news with the world that the UK’s economy was growing again. The people hadn’t noticed. It turned out the only upturn in the entire UK was in London and the South East. If the economy is to benefit the public, a percentage on a spreadsheet isn’t a good enough measure of success. He was talking about ‘harnessing people’s lived experiences’ and we couldn’t help noticing he was sounding more like a good designer than an economist. A great approach!

2. Base change on truth. Brutal, honest truth.
Jean MacAskill Kerr, Leadership and Team Intelligence Consultant at Cisco, talked about how often we change the wrong things because we haven’t dug deep enough and had the awkward, honest conversations. It’s hard to open up and be brutally honest (especially at work) but if you base change on truth you can’t go wrong.

3. Heartstorming not brainstorming. Lifelines not deadlines.
Miha Pogacnik, violinist, leadership speaker and huge ball of energy, put a great spin on the idea of ‘business supporting the arts’. He argued that the arts are now supporting business more. Businesses are getting into the emotion of communication, the purpose that drives their passion – the arts have been doing that for centuries. You can’t give less than 100% when you’re playing Beethoven.

It was a fantastic day, topped off with the news that Edinburgh has secured next year’s TEDGlobal event. See you there.

The brand experience at Terex Trucks gets the Big Nod (the grand prix)

“Creativity for an audience in a place where you wouldn’t normally expect to find creativity” – Mt RAINEY, chair

Last week, we were over the moon to be standing on the stage at the Nods Awards in Glasgow to be picking up two awards for the Terex Trucks brand experience.

Including:

  • Best Brand Experience
  • The Big Nod (grand prix)

Here’s Nic and Dave picking up the Big Nod (sponsored by Jura) from Muriel Gray:

About the winning work:

Nicola Laurie: Young Designer of the Year nominee

We’re very proud to announce that our youngest team member Nicola Laurie has been nominated for Young Designer of the Year in the The Drum’s Design Awards, entered globally.

A FEW Words about Nicola:

It’s easy to be fooled by her youthful appearance; StudioLR designer Nicola Laurie has the confidence and wisdom of a designer who’d far outweigh her in design-years.

In little over a year since joining us after graduation, Nicola (Nic) has gone from strength to strength. Her systematic approach brings complex ideas and source materials together in a clear and concise way – demonstrating a rare maturity. As a result, she was promoted from junior designer to designer in a very short time. She has been instrumental in a wide range StudioLR’s highest profile projects, including the branding of the D-Day Story, museum now open. Nic also played an important role in rebranding Investors in People Scotland to Remarkable. And the design of an identity and visitor experience of the new Playful Garden at Brodie Castle for the National Trust for Scotland.

Nic is already confidently taking the lead and managing projects. Most notably in developing the brand and packaging for a new premium drinks product. The client commented: “I can safely say I could not have asked for a better start to the branding journey. It is GENIUS”.

Nic was also our main designer on the global event launch of a new industrial vehicle for Volvo which took place in April. It was a resounding success with Volvo and their customers, her brave ideas and impressive brand understanding made this a Volvo event to remember.

To top it all off, Nic is a creative idea powerhouse in the studio she churns out diverse creative ideas with enviable ease. No doubt she is one to keep an eye on.

Up for a challenge

[2min read]

January is a good time to reflect on the year gone by.
Here are a few of our favourite challenges from 2017…

Taking a well-known brand, shaking it up and making it remarkable

Investors In People Scotland came to us as a well-known brand looking to breakout of the preconceptions that prevented them from reaching the clients they really wanted to reach. We helped develop a brand strategy that ultimately led them to take the brave decision to wipe the slate clean and rebrand as Remarkable. It wasn’t going to be easy. To get from concept to launch, collaboration was key – it took an ambitious client and a strong team of designers, strategists and marketeers working together to achieve this.

Attracting families to a visitor attraction that has a playful story to share

Changing the visitor demographic of an attraction is no light-hearted challenge. This is exactly what Brodie Castle is setting out to do with the introduction of the Playful Garden, which is expected to be a big hit with families when it opens in the Spring of 2018. We’re working with National Trust for Scotland to bring the unique stories of over 400 daffodil varieties into a bright visual identity that adds unbound playfulness to the Brodie experience.

Turning good design into design for good

We believe that good design can change the world. We’ve worked with a number of clients to use design as a way of rallying people to a cause, changing behaviour, or improving public services. In 2017 we received funding from the Life Changes Trust to re-design and evaluate everyday symbols for people living with dementia (The Life Changes Trust is funded by the Big Lottery Fund). It’s an ambitious project that aims to enable people with dementia to live an independent life for longer.

Read more at: #InclusiveSymbols

This year we’re aiming to spark something in people.
Why not send us your challenges for 2018?

Lucy appointed to the Education Design Council’s Expert Panel

In January 2018 Lucy was appointed by SBID (The Society of British and International Design) to the Education Design Council expert panel.

The Society of British and International Design is the UK-based standard bearer organisation for the accreditation of professional interior designers, product suppliers and educational institutions. 

The Education Design Council seeks to put effective design at the core of the learning process and show how evidence-based design decisions can transform the learning experience for everyone. The council consists of experts across the sector of the industry.

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