StudioLR, a design studio made up of creative people, strategic people, and
people people who keep all the other people in check. We come to work
every morning with the same goal to make people’s everyday
Our expertise is in brand strategy, identity design and activation, marketing campaigns, environments, print, digital and inclusive design. Most importantly, our work isn’t for our clients – it’s for the people they want to reach.
What this looks like day-to-day varies from designing purpose led brands, to designing and testing inclusive symbols that make a difference to people from all walks of life, to making a 100-tonne truck disappear in front of a live audience.
We’re a bunch of hungry fighters always pushing ourselves and our ideas as far as they can go to create work that sparks something in people. At the Marketing Society Star Awards 2019 we were awarded the Chairman’s Award for (SME) Agency of the Year.
looking for a Senior Designer to start immediately with …
Around 5 years experience across all channels, delivering purposeful design that’s executed beautifully from concept through to delivery
A real belief in the value of great design
Experience managing projects and clients, as well as team members
sounds interesting and you feel like a new challenge then please do get in
touch with a brief note explaining why you’d like to work at StudioLR,
what you’ll bring to the role, your ambition and salary expectation.
Oh hey! We’ve got some great news to share. StudioLR has won The Nods award for Best Out of Home for our campaign for The D-Day Story.
In response to our work, a judge said “The D-Day Story in Portsmouth was a work impossible to forget. Ironic, but yet so striking, in the way it brought humanity to such a delicate subject.”
We also received a Wee Nod of recognition for our work on launching Volvo CE’s R100E Rigid Hauler in the Best Brand Experience category. Here is our client, Jacqueline Reid (Marketing and Communications Director) looking rather chuffed about that.
The Nods award ceremony is right around the corner and we’re pretty chuffed to say that StudioLR and our clients have been shortlisted for six awards.
This is the second year of The Nods. They were set up with the support of the creative community, for the benefit of the creative community in Scotland – aiming to recognise and celebrate great work, organisations and people. At last year’s inaugural ceremony we scooped the grand prix, The Big Nod, for our work with Terex Trucks. (Does that make us the Noddy Holder? Sorry.)
At the International Masterclass on
Dementia Care, Design and Ageing, Lucy will share insights from our
Inclusive Symbols work funded by Life Changes Trust.
Initial research indicated
that many of the symbols we encounter in life are not easily understood by
people with cognitive challenges. So, we set out to create a new set of 15 symbols, designed to make finding the way easier for
Sharing progress and revealing the latest work, Lucy will highlight the value of listening to the views of people with dementia to inform the creative process.
The International Masterclass brings
together experts from across the globe to discuss ideas from design innovation
through research to policy development to support independence and
well-being in people living with dementia.
International Masterclass on Dementia Care, Design and Ageing
Wednesday 15th May, 11.30am
Iris Murdoch Conference Suite, University of Stirling
The Museums + Heritage Show takes place in London this May – aiming to share insights, hints and tips that you can put into practice in your own destination organisation.
We’re hosting a session in the ‘Engaging New Visitors’ theatre alongside the National Trust for Scotland. Our design director, Dave King, will be joined by NTS Head of Commercial Enterprises and Estates, Connie Lovel, to share what we learned from our work together at Inverewe.
can you stay true to your heritage and attract a wider range of visitors? We’ll
take you behind the scenery at Inverewe, and show you how we unlocked the
eccentricity of the garden’s founder Osgood, and developed a new creative
positioning and visitor experience.
Marketing Society Gold Award Winner, the project led to a 28% increase in family
visits. Join us to discover new ways of working and top tips to help you
welcome more visitors.
the world: How to build brands and experiences that people love
We’re leading the next session of the Marketing Society’s Inspiring Minds series. Bravery in marketing and design is the topic – a subject close to our design director Dave’s heart (Dave leads the D&AD’s Bravery masterclass).
commissioning and creating brave creative work isn’t easy. It goes against a
lot of natural instincts.
During the session, Dave will make the case for bravery in marketing and design and share lessons learnt from past failures and triumphs. How to make work personal without taking it personally. How to get out of a rut. Why bravado isn’t brave. Why we should all enjoy ourselves a lot more. How to get the best out of your creative team. And, most importantly, how to spark something in people.
to leave the session loaded with practical tips and techniques that you can put
to use in your own work, and a better understanding of how to overcome
obstacles that are thrown in your way.
Bauma is a triennial trade show with around 3,500 exhibitors showcasing all
things construction. It attracts about 600k visitors… it’s massive.
The task Mark and I set ourselves was to visit our clients,
and to see what their competition was doing so we could better advise them.
So, what did we learn? Apart from our woeful fitness levels
There was a relentless, overwhelming bombardment of brand information. The exhibitors had collectively invested high for the week-long event, led by the industry giants like Caterpillar, Liebherr and Volvo CE.
Along with all these branded pavilions and stands (some the
size of football pitches), was a huge range of attractions – from ferris wheels
and VR games to choreographed dancing diggers and zeppelins!
In our opinion, shouting loud and throwing your message at
people seemed to be the predominant marketing strategy. So yes, everything was
big. But surprisingly, not that well considered.
Look slightly beyond the surface and you can see that much
of this marketing is lost, and very little sticks. Reliability, Safety,
Sustainability and Efficiency… each brand’s claims are so similar to the
Less loud, more memorable
So, how do you stand out? Clearly not by SHOUTING, because
someone will always be louder. Great brands don’t need to shout – their
reputations are built over time and by consistently doing ‘the right thing’ (or
at least by doing ‘their thing’).
Two top tips
Do what you say – if your product benefit is sustainability,
don’t have single use plastic cups. And if you’re a proud British brand, don’t
give away Swiss chocolate. The devil is in the detail.
Be honest. Be yourself. Be brave enough to say “this is who I am, and this is how I can help you.” It won’t be for everyone but it doesn’t need to be. They might not be the loudest, but with honesty and integrity, smaller brands can have a much clearer and more memorable voice than the Goliaths they compete with…
Which seems the perfect place to give a special shout out to our client Terex Trucks. Their honesty and integrity could certainly be heard above the noise at Bauma. They design, build and service high quality reliable articulated trucks in Scotland and export them all over the world. One team. One product. One focus.
With Undivided Attention printed above their heads, they practised what they preached – giving everyone their time and a truly unique West of Scotland welcome (and yes, we are a tad biased).
So, bring on Bauma 2022… but for now we will find a darkened room and Goliath down.
ps. it wasn’t all work… the Bratwurst and German beer went
down pretty well too!
StudioLR is working with the Hebridean Whale & Dolphin Trust to create the Hebridean Whale Trail. On the surface this is a somewhat counter intuitive proposition – creating a land based trail to watch sealife.
Scotland is one of the best places in the world to see whales. There are many places they can be spotted from shore and with 2020 being the Year of Coast and Water the brilliance of this project is that it will encourage people to go and see these magnificent creatures, and if they don’t they’ll have a wonderful time anyway. So with excitement I set off to the west coast to find out more.
As a city boy at heart, I only took the stereotypical essentials. Insufficient clothing and footwear, laptop & smartphone (with selection of ill fitting cabling) and of course my dog and campervan. I was fully aware these items would almost certainly attract ridicule from all on my trip – putting people at ease is a big part of the collaborative process.
After many hours on the road, and two ferry trips, I found myself with the client at Ardnamurchan lighthouse. A stunning location, particularly on a wild day in January.
After admiring the views and scoping out a load of exciting visitor experience interpretive ideas, my soft southern side started to notice I was wet and cold. But with no cafe open (it’s winter) we headed to my campervan for our follow up meeting, with me smugly making fresh coffee and sharing some hobnobs. It was the perfect site meeting.
From conversations with several members of the team in Tobermory my brief visit made me realise the brilliance of the trail intent. By encouraging people to visit amazing and remote locations across the west coast of Scotland, most of which you have to reach by ferry, you are forced to slow down while being constantly on the move. What better way to see these beautiful creatures than by doing as they do – steadily travelling through our Scottish waters.
Not only will attracting visitors to the trail encourage people to engage with our special sea-mammals but the project will also have many spin-off benefits. Not least economic – boosting local businesses and services.
I didn’t see any whales on my trip but I look forward to returning as we work on developing the trail over the next few months.
An event hosted by StudioLR at the SCVO Gathering 2019
Thursday 21 February, 11.15am
defining the purpose of your organisation and involving your people in the
process, you will build an authentic brand and reap the rewards of a united,
Richards and Joanna McCreadie (Chief Executive of Seamab) will demonstrate the
power of this approach by example – sharing the insights and outcomes of their
collaboration to create a dynamic and enduring brand for Seamab.