Our work with the National Trust for Scotland at Brodie Castle is nominated at this year’s Scottish Design Awards.
We created a site personality for the brand new Playful Garden – rolling it out across interpretation, experiential design in the café and retail spaces, merchandise, packaging and signage.
As a family day out the key ingredient was fun. How do we use the Brodie family heritage to put a smile on people’s faces?
A list of adjectives could never capture the diverse personalities that make up the Brodie family. But luckily we had a secret weapon… Daffodils!
When Ian Brodie had to name and register the 414 different daffodils he developed at the Castle, he left behind a goldmine… daffodil breeds with names like Cheerio, Pomp, Fortune’s Beauty, King of the North, and Laughing Water.
We allocated a number to each daffodil in the Brodie ‘family’ and used their unusual names as a springboard for playful interventions, interpretive stories, marketing and merchandise. With a cast of over 400 unique characters, there’s plenty to be playful with…
Architecture: Hoskins Architects
Landscape Architecture: ERZ
Interactive Garden Design: Paragon Creative
Visitor Strategy & Planning: Scott Sherrard