At StudioLR, creativity is the name of the game. Strategy, ideas, execution – every stage is a creative task. It doesn’t matter whether we’re working with a CEO to craft her business vision, or working with a photographer to craft the perfect shot. To succeed, our work needs to be new, novel, stand-out, attention-grabbing. Creativity is the one ingredient we couldn’t do without.
Kids are creative geniuses
Kids are the most creative people in the world. But sometimes we push them to unlearn that skill as they get older. They get used to learning in blocks. An hour of Maths here, an hour of English there. They can start to see creativity as something that only belongs in the Art Department. But it doesn’t.
From the Fosbury Flop to the Ford motor car, creative thinking has changed on the world. Sport, business, science, conservation, entertainment. You name it, creativity powers it.
A simple, bitesize lesson plan
Working with Daydream Believers, we’ve created Bitesize Bravery – a framework for short lessons that bring creative thinking into every classroom. No matter the subject.
The framework is simple. Teachers can pick and choose to suit their plans – building lessons that last anywhere from 10 minutes to an hour. In Part One kids fuel their imaginations by finding and exploring examples of creative bravery in their subject. Then in Part Two they stretch their own creative muscles with an exercise. These exercises are all based on tried-and-tested tools that we’ve used in the studio.
It’s been great to hear positive feedback from teachers and we hope the lessons help a few bright sparks to carry on sparking.
Get the teaching tools
You can watch a re-run of Dave chatting through the lesson plan at the Creative Bravery festival below. Or download a free PDF of the lessons and get stuck right in. Rachel Nesbitt, a talented Edinburgh College graduate, designed the slide pack. (Thanks Rachel!).
And finally, make sure you have a look at the Creative Bravery Festival. There’s a tonne of great ideas and resources over there from so many great contributors, including everyone’s favourite company. (Lego, of course!).