A perfect storm of key insights, bold ideas and a brave positioning (and client). That’s exactly what we’ve done for Scotland’s definitive people development organisation, Investors in People Scotland.
Their new brand, Remarkable, launched on the 20th of June in Edinburgh.
Clients say it best.
“We faced an awesome challenge of building on the success of the hugely well known brand of Investors in People, whilst developing something distinctive and aspirational for Scotland.
The outcome is remarkable in all senses and we believe it will capture the imagination of employers and stakeholders. StudioLR rose to the challenge set by our Board of finding a brand that spoke of what could be and who we wanted to be. We are delighted.”
– Peter Russian, CEO Remarkable
It’s a bold move to secure its position as a leading people organisation. The new branding places Remarkable as an insightful and critical friend with a heartfelt belief in the potential of people.