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Inclusive symbols: end of year update

As we move to the end of the year our #InclusiveSymbols project is progressing quickly.

We’ve now completed three concept workshops reviewing around 15 everyday symbols, and we’ve started the exciting (and daunting) challenge of redesigning them to be clear and understood by people with dementia.

In a room of creatives, and members of our wider team, each symbol was discussed in detail for 10-15 mins. This included reviewing our scoping exercise to compare variations on each symbol, comments from the focus groups we held with people with dementia, and generating sketch concept ideas for a new version.

Workshop 1 (16th November) we reviewed:

  • Exit
  • Fire exit
  • Stairs
  • Elevator
  • Escalator

Workshop 2 (30th November) we reviewed:

  • Parking
  • Ticket purchase
  • Waiting room
  • Priority Seating
  • Toilet

Workshop 3 (12th December) we reviewed:

  • Information
  • Wheelchair access
  • ‘No’ symbol (i.e. no parking)
  • Hidden disability
  • Communication difficulty

What did we learn from the workshops?

His head looks like it’s falling off!

The detached head on the current ‘symbol man and woman’ is used consistently across all variations. It’s really odd, and potentially confusing for those with dementia.

 

It’s easy enough to design a toilet symbol as it has a physical form. How could we represent ‘giving information’?

Some symbols are easier to review than others. Symbols such as information or exit are challenging to distil into a simple visual idea. It is also interesting to consider the longevity of our interpretations (particularly for symbols impacted by digital technologies such as tickets).

 

Should we design this in 3D or 2D?

3D symbols are more readily understood but needs some consideration around clarity and simplicity. We need to be careful not to include too much detail in a 3D representation, further complicated by the introduction of a person to reinforce an action.

 

Blobby-humans or human-humans

Our 2D vs 3D conversation sparked some debate around the representation of people in symbology. Understanding that more detail often leads to more questions and literal interpretation from those living with dementia, our initials sketches show a person represented in a solid ‘blobby’ gender-neutral form, enhanced with more realistic body shapes and features.

 

Will using an arrow help make this symbol clearer?

The symbols are used to trigger an action and to help with wayfinding. We discussed including arrows within the symbol (i.e. arrow for exiting a door) but decided this could be confusing for literal interpretations. An arrow within a symbol supported by a directional arrow on the same sign could really confuse people!

 

P is for parking

We’re interested to find that the blue P represents parking internationally, regardless of each country’s alphabet or language. We’re recognising how valuable the review of language and the words we use will be to supporting each of the symbols.

 

Communication difficulty

After lengthy discussion we agreed that this symbol is too challenging to design without the benefit of feedback from the focus group on current versions (this symbol came into play recently and so it wasn’t included in the research project). We decided not to attempt a redesign of this one as part of this project but perhaps in the future, if we were armed with relevant research.


What’s next?

Moving in 2018, we’ll be completing the first concept design options of the new symbols in January. These will then be evaluated by living with dementia people from across the UK, facilitated by our research partner in February.

Sleep in the Park: our thoughts after thawing out

[5 minute read]

Last Saturday, four of our bravest team members joined in Social Bite’s Sleep in the Park event to raise money to help end homelessness. Taking to the park, armed with our many many (many) layers of clothes & a sleeping bag, we were as ready as we could be be to face sleeping in Princes Street Gardens on a chilly winter’s night.

Some slept, some didn’t. But despite temperatures dropping to -6 degrees they made it through the night – warmed by a sense of purpose and solidarity.

So far, the team has raised a fantastic £1,280! We’d like to say a massive THANK YOU to our clients, colleagues, friends and family for sponsoring the team. If you didn’t get a chance before the event, there is still time to donate:

https://uk.virginmoneygiving.com/Team/studiolr

Here are the takeaways from our thawed-out team:

Dave (the shiverer) says…

“The whole event was pretty inspiring. So many people in the same place for the same cause. It warmed my heart right through the layer of frost on my sleeping bag.

Nobody’s perfect and what I love about Social Bite is that they know that. They’re full of positivity – absolutely no finger pointing or blaming and no disconnect between strategy and hands-on action. They’re here to make things better for people, whatever it takes. Their positive attitude makes it easy for everyone to take part and help – from the top of the government to the average joe.

Although the event was primarily a fundraiser, there’s been a lot said about the level of empathy you can really feel by sleeping outside for one night only. I actually think that impact has been huge too. Everyone you speak to now asks how cold it was and follows it up with a thought about people who have to do that regularly. Making people think about others is a pretty great side-effect of raising £4m.”

Kim (the toss’n’turner) says…

“It was pretty cold on Saturday night, everything was covered in frost. I didn’t sleep a wink but how often do you get to be part of something that is helping to eradicate homelessness in Scotland while you stare up at Edinburgh castle and the stars on a winters night.

The sleep out raised a lot of money, and I am in awe of people’s charity so close to Christmas. I’d like to thank everyone that donated.”

Nic (the slider) says…

By the time we arrived at the event we were all passionate about the cause. We had watched the numbers rise on the sleepout website: money raised, jobs pledged, accommodation found… it was awe-inspiring to watch. 

When speaking to the sleepout crowd on the night, Josh Littlejohn reiterated the outstanding fundraising efforts but more importantly, something I hadn’t realised, the awareness raised around this event has knocked down a wall between Edinburgh and it’s homeless community. We can’t turn a blind eye to this anymore, we can’t go back to where we were a few months ago, this really is the beginning of the end for homelessness in Scotland.”

Raini (the snorer) says…

“A movement. That’s what Josh Littlejohn and other speakers spoke of. This wasn’t a one time novelty event – this was another significant strategic step in creating a community of people who can no longer ignore homelessness.

The experience of sleeping outside itself, having only the smallest of tastes of what life for rough sleepers is like, chilled me to the bones but all of our friends and family rallied behind us (and the cause) with their support!

This was the true power of the night – making everyone feel like they have the ability and responsibility to make a difference. Where any blame was deliberately pushed out and all that’s left is the opportunity to shine as one of the good guys who took action. Count me in.

We could help end homelessness in our sleep

But only with your help.

This year we’re taking part in Social Bite’s Sleep in the Park to help end homelessness in Scotland. For good.

On the 9th December four of us will be huddling together for warmth as we sleep out in Princes Street gardens. The world’s largest ever sleepout, the event aims to raise an incredible £4million. The money raised will fund employment programmes, housing solutions, rehab facilities and a national strategy to eradicate homelessness.

The good news is you don’t have to brave a baltic December night to help. Simply click a button and donate whatever you can. We believe no one should be out of a home in Scotland. Your kindness will change people’s lives. Thank you.

Help end homelessness by sponsoring us at:

http://www.virginmoneygiving.com/team/studiolr

You can keep up to date with Social Bite’s progress and plans at: www.sleepinthepark.co.uk