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Sleep in the Park: our thoughts after thawing out

[5 minute read]

Last Saturday, four of our bravest team members joined in Social Bite’s Sleep in the Park event to raise money to help end homelessness. Taking to the park, armed with our many many (many) layers of clothes & a sleeping bag, we were as ready as we could be be to face sleeping in Princes Street Gardens on a chilly winter’s night.

Some slept, some didn’t. But despite temperatures dropping to -6 degrees they made it through the night – warmed by a sense of purpose and solidarity.

So far, the team has raised a fantastic £1,280! We’d like to say a massive THANK YOU to our clients, colleagues, friends and family for sponsoring the team. If you didn’t get a chance before the event, there is still time to donate:

https://uk.virginmoneygiving.com/Team/studiolr

Here are the takeaways from our thawed-out team:

Dave (the shiverer) says…

“The whole event was pretty inspiring. So many people in the same place for the same cause. It warmed my heart right through the layer of frost on my sleeping bag.

Nobody’s perfect and what I love about Social Bite is that they know that. They’re full of positivity – absolutely no finger pointing or blaming and no disconnect between strategy and hands-on action. They’re here to make things better for people, whatever it takes. Their positive attitude makes it easy for everyone to take part and help – from the top of the government to the average joe.

Although the event was primarily a fundraiser, there’s been a lot said about the level of empathy you can really feel by sleeping outside for one night only. I actually think that impact has been huge too. Everyone you speak to now asks how cold it was and follows it up with a thought about people who have to do that regularly. Making people think about others is a pretty great side-effect of raising £4m.”

Kim (the toss’n’turner) says…

“It was pretty cold on Saturday night, everything was covered in frost. I didn’t sleep a wink but how often do you get to be part of something that is helping to eradicate homelessness in Scotland while you stare up at Edinburgh castle and the stars on a winters night.

The sleep out raised a lot of money, and I am in awe of people’s charity so close to Christmas. I’d like to thank everyone that donated.”

Nic (the slider) says…

By the time we arrived at the event we were all passionate about the cause. We had watched the numbers rise on the sleepout website: money raised, jobs pledged, accommodation found… it was awe-inspiring to watch. 

When speaking to the sleepout crowd on the night, Josh Littlejohn reiterated the outstanding fundraising efforts but more importantly, something I hadn’t realised, the awareness raised around this event has knocked down a wall between Edinburgh and it’s homeless community. We can’t turn a blind eye to this anymore, we can’t go back to where we were a few months ago, this really is the beginning of the end for homelessness in Scotland.”

Raini (the snorer) says…

“A movement. That’s what Josh Littlejohn and other speakers spoke of. This wasn’t a one time novelty event – this was another significant strategic step in creating a community of people who can no longer ignore homelessness.

The experience of sleeping outside itself, having only the smallest of tastes of what life for rough sleepers is like, chilled me to the bones but all of our friends and family rallied behind us (and the cause) with their support!

This was the true power of the night – making everyone feel like they have the ability and responsibility to make a difference. Where any blame was deliberately pushed out and all that’s left is the opportunity to shine as one of the good guys who took action. Count me in.

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Tourism: An industry that’s going places

[2 min read]

My top takeaways* from the 2017 Association of Scottish Visitor Attractions (ASVA) conference.

With ASVA members reporting visitor numbers up c.9% (the numbers have risen year on year since 2012) tourism in Scotland is an industry we can be proud of.  We all play our part in contributing to its success – from strategic, national decisions-makers right through to giving a friend in the pub a recommendation for a weekend activity, we’re all proud champions of what our fine country has to offer.

My Takeaways

N500
Scotland’s very own Route 66 is giving thousands of people a compelling reason to visit the North East. It’s already 5th in Now Travel Magazine‘s “Top 5 Coastal Routes in the World”. The genius part about this project is that the roads were already there and it just took some clever thinking to outline and market a route (or rather two) as a destination.

Whisky Distilleries
From casual visitors interested in learning how our national drink is made, to whisky pilgrims who will travel thousands of miles to visit their favourite distillery, to bag as many as possible. The numbers will only keep growing (c.1.7m people are visiting distilleries each year) which, in some cases, is creating its own challenges. A reminder that a quality of the visitor experience should be at the heart of every tourism plan.

The Royal Edinburgh Military Tattoo
As well as attracting c.220,000 people to Edinburgh Castle in August (and around 100 million people on international TV each year), the Tattoo (under the leadership of Brigadier David Allfrey) has global ambitions. Last year they attracted c.250,000 people (outselling U2 and One Direction) to five of their shows in Melbourne. This is staggering as it’s only one city in one country… just the tip of the iceberg.

Accessible Tourism
My colleague Lorna spoke passionately about this at the conference. Accessible tourism is a growing, high-value market and Scotland is aiming to be recognised as a leading destination for people with particular access needs. Our Founder Lucy previously banged this drum on the same stage as Chris McCoy (VisitScotland) who is championing accessible tourism.

Film tourism
Movies like Da Vinci Code, Harry Potter, James Bond and Avengers have inspired people to visit Scotland. What other movies can we attract to our unique and wonderful locations?


‘China ready’

The Chinese market is growing. The extent of this emerging trend is not fully known yet but we’re already gearing up to become ‘China Ready’. A typical itinerary for a Chinese visitor might be
London – Dublin – Loch Ness (to look for the monster of course).

More to do

All’s not perfect and we’re arguably behind the toughest competition, like Ireland. Investment is still much needed in many areas like broadband, a new film studio, roads etc, but there’s an army of people working hard to drive this to the top of the agenda. Brigadier David Allfrey also talked about ‘the bits in between’ in the tourist offer, such as clean streets and clear signage which are vital to the quality of the visitor experience. This is a useful reminder for us to consider, how are our ‘bits in-between’?

 

 Pie Bobs, Arbroath, 5-star rating on Trip Advisor

*My Top Takeaway
The best insight came from my local taxi driver. When I explained what the conference was about, he gave me a full rundown on his usual holiday town of Arbroath. The passion he spoke with about Arbroath left me in no doubt I must visit and try the ‘scrumptious steak and gravy pies’ from Pie Bobs Bakery, which has a 5-star rating on Trip Advisor. He even asked Siri on his phone to confirm that Pie Bobs has the best pies in Scotland, which she did.

No doubt in my mind that even the best marketing can’t beat the humble honest word of mouth (from the taxi driver, not Siri).

We’re a tiny country but have so much to offer, and I for one plan to play my small part wherever possible in creating unforgettable experiences.

– Andy

 

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It’s time to design #InclusiveSymbols

[2 minute read]

Good design can make the world a better place. Living this belief has led to our latest project to design a new set of symbols for people with dementia.

The fresh new set of symbols is part of the drive to empower and enable independence for those living with dementia. Beyond this, the new inclusive symbols will be more effective for everyone right across society, in all public places – clear, easy to understand and relevant to people’s everyday lives.

How we got here

In the knowledge that the ageing population is fast becoming one of the biggest challenges facing society, we sensed an opportunity to help empower older people and those with dementia.

The idea to explore and consider the design of symbols was inspired by participants in a workshop discussing the design of toilet signage. Henry Rankin, Chair of the Scottish Dementia Working Group, sowed the seed when he pointed out that the male and female toilet symbols often appear ambiguous and too similar.

A symbol is simply a mark or thing that stands for something else. The toilet symbol is a ‘learned’ symbol that clearly doesn’t visually represent the function of the room, and so it can be difficult to understand for people with any cognitive impairment.

So, we wondered if any other everyday symbols might be confusing or misunderstood. From signs in the train station, to information in brochures and websites, symbols appear in a variety of contexts in our day-to-day lives.

Some really interesting pointers came from our scoping exercise of existing symbols, for example the ‘P’ symbol that represents Parking is used consistently across the globe, even in countries where the word for parking doesn’t begin with ‘P’.

With the focus groups and scoping exercise complete, it’s over to the team here at StudioLR to start the concept design for each of the new symbols.

Watch this space . . . #InclusiveSymbols

Follow our progress here on our blog and on Twitter (@StudioLR_Lucy). We’d love to hear your thoughts – please comment below.


About the project

In 2016 the Life Changes Trust solely funded StudioLR to conduct a research project across Scotland with a ‘Life Changes Trust Award’, followed by additional funding in 2017 to support the re-design and evaluation of 15 everyday symbols. The project is expected to conclude with a new set of symbols made available free for all to use in August 2018. The Life Changes Trust is funded by the Big Lottery Fund. StudioLR worked with support from the University of Edinburgh.


Who the LR we?

We’re always looking for ways we can use our skills and experience to improve people’s everyday experiences and make a positive impact on the whole of society. On every project, we start by thinking about the impact our work will have on how people feel.


 

 

 

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We could help end homelessness in our sleep

But only with your help.

This year we’re taking part in Social Bite’s Sleep in the Park to help end homelessness in Scotland. For good.

On the 9th December four of us will be huddling together for warmth as we sleep out in Princes Street gardens. The world’s largest ever sleepout, the event aims to raise an incredible £4million. The money raised will fund employment programmes, housing solutions, rehab facilities and a national strategy to eradicate homelessness.

The good news is you don’t have to brave a baltic December night to help. Simply click a button and donate whatever you can. We believe no one should be out of a home in Scotland. Your kindness will change people’s lives. Thank you.

Help end homelessness by sponsoring us at:

http://www.virginmoneygiving.com/team/studiolr

You can keep up to date with Social Bite’s progress and plans at: www.sleepinthepark.co.uk

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