Our launch of Volvo CE’s flagship rigid hauler (featuring a disappearing hundred tonne hauler) is nominated for a Scottish Design Award.

The launch introduced the world to the R100E – celebrating the expertise and hard work that went into making it. And building relationships to help sell it around the world.

The new hauler has no unexpected features… because Volvo has been listening to customers and developing products based on what they want. The R100E was loaded with the customers’ experience as much as Volvo’s.

We developed the theme ‘Made by you. Built by Volvo’ and all creative for the event – including the unveil of the new hauler and a tour guiding delegates around a factory filled with 2D and 3D graphics, interactive displays and videos.

What Volvo had to say:

“The launch event, which was recognised across the Volvo CE Group, was a major success. As well as launching the new rigid hauler to the world, it helped celebrate and inspire the whole team.

The team at StudioLR presented an exciting concept, something different and brave. We hoped the event would help us make trucks disappear but we didn’t expect to do that literally! ‘Made by You. Built by Volvo’ resonated with our ethos and all the expertise that went into creating Volvo’s first rigid hauler.

Even months on, our company, dealers and customers are still talking about the event. Together we created a unique experience – one our customers and colleagues will never forget.”

Jacqueline Reid

Interim Director – External Communications, Volvo CE

A wee thanks to a few those who helped us make it happen:


To find out more about the award-winning work we do at StudioLR, please get in touch.