It’s February and the Festive season is just a distant memory. The exception being the occasional bald Christmas tree, tumbling down a wind swept street. The once loved icon of Christmas now stripped of baubles, needles and fresh pine aroma. Once the Hero. Now Zero.
At StudioLR, we got talking about our throwaway culture. We wondered if we could find a Zero and turn it into a Hero? Maybe we could breathe life back into a misplaced object. Give it status in the world again. After all, as designers that’s what we do best. We ‘Make the Difference’ through our strategic thinking and creativity.
Shuffling into the limelight, a humble pair of old leather shoes. You know the ones. Once seen as a wardrobe investment and worn with pride. They helped put your best foot forward, made you stand taller and helped you walk the corridors of power. And yet they are now scuffed, dry and lacking lustre, in the back of the cupboard.
But our resident hipster and shoe shine expert, Dave King assures us that with time and care your old shoes can be revived, to as good as new. An old style skill, it requires the correct kit, a clear process and above all patience. Achieving a Saville Row quality shine, can take 2 or 3 days (yes days). Check out this artful online tutorial. You’ll be amazed and inspired. We are.
A warming reminder that by applying similar principles, we can add new shine to our business and our precious assets.
We bring you Zero to Hero.
Have a good month.
Business Development Director, StudioLR