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A typical day in an amazing year … and it was our birthday

Yesterday StudioLR turned 12 years old. And we’re all delighted that this has been our most successful year – from being selected to rebrand a UK PLC to our pioneering design work for people living with dementia. From winning an international design award, to Dave talking on the same stage as design legend Michael Wolff, to our charity work for the Bethany Care Van, feeding homeless people in Edinburgh. And the continuing design support we give to the incredible, life-changing Seamab School and Spartans Community Football Academy… all these things give us the energy to keep striving for the best outcome in everything we do.

Yesterday was a typical day in an amazing year…

Four of us had an early start on the red-eye flight to London to kick off the above mentioned rebrand project.

Lorna had Kippers for breakfast in Wester Ross before the launch of our new brand and visitor experience at – Inverewe, one of the National Trust for Scotland’s key sites.

Back in the studio, we were busy working on a great new brand for the D-Day Museum in Portsmouth, and the next phase of the VIP factory experience for Terex Trucks.

To top the day off we were invited by the inspirational Mr Craig Graham to The Spartans Community Football Academy dinner which raised over £200k to support vulnerable children in North Edinburgh. Watch this film that Something Something made for them –

On behalf of our team Nic, Fi, the King-man, Mark, Lucy, Rosie, Lorna, Woody and myself I’d like to thank you for your continued and loyal support (and challenging briefs). We look forward to more adventures in the coming year.

We are Designers for Being Human


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Middleweight / Senior Designer and Studio Manager

2016 has been a year of growth with some significant new business wins. We’re proud to be gaining international recognition for our pioneering design work for the ageing population, and we continue to push the boundaries and strategic benefits of great brand design.

We’re looking to boost our team in Edinburgh with a Middleweight / Senior Designer who demonstrates a depth of industry experience bringing 3D environments, or brand identity, or digital, to life.

You’ll need to share our commitment to designing change, delivering impact and effectiveness. And you must be able to offer us something special that builds on the skills and expertise of our current team.

We’re also looking for a Studio Manager to keep us all on track – you’ll be working in the thick of it, taking control of work flow, budgeting and managing freelancers and logistics along with some marketing and client liaison. You might be a marketing graduate or already have some agency experience. Part time considered.

For both positions you’ll be exposed to a diverse range of challenging projects. And you might like to volunteer on the Care Van with us and you’ll be welcome to join us in Yoga on Wednesdays.

Please contact us by email only to and tell us what you can add to the future of StudioLR (with examples of your best three pieces of work), along with your salary expectation.

We really look forward to hearing from you.hire

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Be Creative – Lucy to talk at Marketing Society

Inspiring Minds – Q&A for Lucymss

The best advice I ever got “Be yourself (because everybody else is taken). Never try to be something you’re not, or do things in a way that’s just not you.”

The worst advice I ever got “To be successful in the design business you need to free pitch.”

Don’t underestimate The commercial power of great design.

Don’t over estimate That what seems obvious to you won’t always be obvious to others.

My golden rule Challenge convention.

My biggest influence My parents, both architects, whose influence gave me a sense of purpose, a sense of humour and a healthy social conscience.

The smartest business idea I’ve ever had Developing design that addresses the challenge of an ageing population, ‘The Silver Tsunami’.

The experience that taught me the most That anyone can run a marathon if they really want to. Anything is possible.

The leader I most admire and why Current thought leaders I most admire: Sir Harry Burns, Blair Enns, Josh Littlejohn – they have all given me something great to think about!

What I am reading and book(s) I would highly recommend Right now I’m reading ‘More Human’ by Steve Hilton – designing a world where people come first. The book I would recommend everyone reads is ‘The Pigeon’ by Patrick Suskind.

And in my presentation I plan to talk about: – Challenging convention through innovative design – Case Study: design for an ageing population, the journey so far.

Please do join us – 7th Sep, 4pm

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The King is Crowned

On a glamorous night at the Edinburgh Corn Exchange, our man (Dave King) won the Rising Creative Star Award at The Marketing Society Star Awards.

It’s so well deserved and we’re all super chuffed for

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We welcome this year’s winner of the StudioLR    Napier University Graduate Prize for graphic design … Lewis Brooks.
Launched in 2011, the prize includes cash and a work placement with us.

Lewis was selected for his outstanding creative concept entitled ‘Studio Alfresco’: a bespoke caravan-office (with just enough space for one). He took to the streets to offer his design services to businesses and the community around Edinburgh. It was described as ‘a student project that looks into design’s relationship with philanthropy, suggesting that as designers our skills should be best utilised to help others’. We agree!

Lewis will spend June with us, working as a member of the design team ‘Making The Difference’ for our clients across a range of projects. A key member of the team is Design Director, Dave King who was the 2011 winner and has been with us ever since.

Lucy says “We are proud to support the degree course at Napier. We reviewed all the graduate’s shows and we were blown away by Lewis’ project. It was unique, thoughtful and reflects our philosophy that design has the power to really make the difference”

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561 ways to say ‘thank you’

When a client takes time out of their busy day to say ‘thank you’, well, what a morale booster that is. It really does mean so much to us.

In the last week we’ve had four of these lovely notes, adding to a running total of 561.

I started keeping them in 2006. The first, from the John Muir Trust to thank us for creating a successful fund-raising campaign, and the most recent (today) from a long-time client at Scottish and Southern Energy Power Distribution for going above and beyond the expected. Added to that some delicious home baking wrapped in a tartan ribbon… we’re being spoiled.

They say you get the clients you deserve and we’re very lucky to have clients that entrust us to deliver important projects for them. And when we do a good job they say ‘thank you’… it’s very humbling.

(Note to self: Do remember to say ‘thank you’. It makes such a big difference.)

‘Thank you’ for reading.


Andrew Gray
Managing Director

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Event – Future Proofing Tourism, With Innovative Thinking

You’re very welcome to join us The Tourism Society Scotland…

Wednesday 25 May, at the Royal Botanics, Edinburgh (16.30 – 19.00) “Future Proofing Tourism, With Innovative Thinking”

Innovation and creativity are the engine room of the future of tourism in Scotland. Inspired by Visit Scotland’s Year of Innovation, Architecture and Design 2016, our speakers share fresh and ambitious thinking on inclusive tourism apps/technology, communication and engaging visitor experiences.


Lucy Richards (StudioLR) – Innovative design and communications for an ageing population

Gavin Neate (Neatebox) – innovative apps and technology for cities and tourism

Chris McCoy (Visit Scotland) – Equality Diversity Manager and Head of the Accessible Tourism Programme



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Two Wins and a Nomination at the IoIC Awards

StudioLR IOIC Awards

The Institute of Internal Communication Scotland Awards

  • Winner – Most Innovative Communication – Seamab
  • Nominated – Best Communication Strategy – Project Frontier (Scottish & Southern Energy Power Distribution)
  • Winner – Best ezine – Openlines (Scottish & Southern Power Distribution)
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Nothing like a few award nominations to brighten up our day …


At StudioLR, we believe that design really ‘makes the difference’ and can have a positive impact on behavioural change in the workplace. So, it certainly brightened up our day to hear that we’ve been shortlisted for not one, but three awards at the Institute of Internal Communications Scotland Awards 2016.

The awards are focused on the strategic and creative effectiveness of the communication. StudioLR is in the running for Best ezine for Openlines which we created for Scottish & Southern Energy Power Distribution (SSEPD), Best Communication Strategy for ‘Project Frontier’ with SSEPD and Most Innovative Communication for our work with Seamab School.

The winners will be announced at the awards ceremony in Glasgow on Friday 4 March.

Congratulations to everyone else shortlisted and best of luck on the night.

The full shortlist can be viewed on the IoIC website –


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Hero to Zero/Zero to Hero

It’s February and the Festive season is just a distant memory. The exception being the occasional bald Christmas tree, tumbling down a wind swept street. The once loved icon of Christmas now stripped of baubles, needles and fresh pine aroma. Once the Hero. Now Zero.

At StudioLR, we got talking about our throwaway culture. We wondered if we could find a Zero and turn it into a Hero? Maybe we could breathe life back into a misplaced object. Give it status in the world again. After all, as designers that’s what we do best. We ‘Make the Difference’ through our strategic thinking and creativity.

Shuffling into the limelight, a humble pair of old leather shoes. You know the ones. Once seen as a wardrobe investment and worn with pride. They helped put your best foot forward, made you stand taller and helped you walk the corridors of power. And yet they are now scuffed, dry and lacking lustre, in the back of the cupboard.

But our resident hipster and shoe shine expert, Dave King assures us that with time and care your old shoes can be revived, to as good as new. An old style skill, it requires the correct kit, a clear process and above all patience. Achieving a Saville Row quality shine, can take 2 or 3 days (yes days). Check out this artful online tutorial. You’ll be amazed and inspired. We are.


A warming reminder that by applying similar principles, we can add new shine to our business and our precious assets.

We bring you Zero to Hero.

Have a good month.


Lorna Reid
Business Development Director, 

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