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Be Creative – Lucy to talk at Marketing Society

Inspiring Minds – Q&A for Lucymss

The best advice I ever got “Be yourself (because everybody else is taken). Never try to be something you’re not, or do things in a way that’s just not you.”

The worst advice I ever got “To be successful in the design business you need to free pitch.”

Don’t underestimate The commercial power of great design.

Don’t over estimate That what seems obvious to you won’t always be obvious to others.

My golden rule Challenge convention.

My biggest influence My parents, both architects, whose influence gave me a sense of purpose, a sense of humour and a healthy social conscience.

The smartest business idea I’ve ever had Developing design that addresses the challenge of an ageing population, ‘The Silver Tsunami’.

The experience that taught me the most That anyone can run a marathon if they really want to. Anything is possible.

The leader I most admire and why Current thought leaders I most admire: Sir Harry Burns, Blair Enns, Josh Littlejohn – they have all given me something great to think about!

What I am reading and book(s) I would highly recommend Right now I’m reading ‘More Human’ by Steve Hilton – designing a world where people come first. The book I would recommend everyone reads is ‘The Pigeon’ by Patrick Suskind.

And in my presentation I plan to talk about: – Challenging convention through innovative design – Case Study: design for an ageing population, the journey so far.

Please do join us – 7th Sep, 4pm

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The King is Crowned

On a glamorous night at the Edinburgh Corn Exchange, our man (Dave King) won the Rising Creative Star Award at The Marketing Society Star Awards.

It’s so well deserved and we’re all super chuffed for

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We welcome this year’s winner of the StudioLR    Napier University Graduate Prize for graphic design … Lewis Brooks.
Launched in 2011, the prize includes cash and a work placement with us.

Lewis was selected for his outstanding creative concept entitled ‘Studio Alfresco’: a bespoke caravan-office (with just enough space for one). He took to the streets to offer his design services to businesses and the community around Edinburgh. It was described as ‘a student project that looks into design’s relationship with philanthropy, suggesting that as designers our skills should be best utilised to help others’. We agree!

Lewis will spend June with us, working as a member of the design team ‘Making The Difference’ for our clients across a range of projects. A key member of the team is Design Director, Dave King who was the 2011 winner and has been with us ever since.

Lucy says “We are proud to support the degree course at Napier. We reviewed all the graduate’s shows and we were blown away by Lewis’ project. It was unique, thoughtful and reflects our philosophy that design has the power to really make the difference”

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561 ways to say ‘thank you’

When a client takes time out of their busy day to say ‘thank you’, well, what a morale booster that is. It really does mean so much to us.

In the last week we’ve had four of these lovely notes, adding to a running total of 561.

I started keeping them in 2006. The first, from the John Muir Trust to thank us for creating a successful fund-raising campaign, and the most recent (today) from a long-time client at Scottish and Southern Energy Power Distribution for going above and beyond the expected. Added to that some delicious home baking wrapped in a tartan ribbon… we’re being spoiled.

They say you get the clients you deserve and we’re very lucky to have clients that entrust us to deliver important projects for them. And when we do a good job they say ‘thank you’… it’s very humbling.

(Note to self: Do remember to say ‘thank you’. It makes such a big difference.)

‘Thank you’ for reading.


Andrew Gray
Managing Director

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Event – Future Proofing Tourism, With Innovative Thinking

You’re very welcome to join us The Tourism Society Scotland…

Wednesday 25 May, at the Royal Botanics, Edinburgh (16.30 – 19.00) “Future Proofing Tourism, With Innovative Thinking”

Innovation and creativity are the engine room of the future of tourism in Scotland. Inspired by Visit Scotland’s Year of Innovation, Architecture and Design 2016, our speakers share fresh and ambitious thinking on inclusive tourism apps/technology, communication and engaging visitor experiences.


Lucy Richards (StudioLR) – Innovative design and communications for an ageing population

Gavin Neate (Neatebox) – innovative apps and technology for cities and tourism

Chris McCoy (Visit Scotland) – Equality Diversity Manager and Head of the Accessible Tourism Programme



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Two Wins and a Nomination at the IoIC Awards

StudioLR IOIC Awards

The Institute of Internal Communication Scotland Awards

  • Winner – Most Innovative Communication – Seamab
  • Nominated – Best Communication Strategy – Project Frontier (Scottish & Southern Energy Power Distribution)
  • Winner – Best ezine – Openlines (Scottish & Southern Power Distribution)
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Nothing like a few award nominations to brighten up our day …


At StudioLR, we believe that design really ‘makes the difference’ and can have a positive impact on behavioural change in the workplace. So, it certainly brightened up our day to hear that we’ve been shortlisted for not one, but three awards at the Institute of Internal Communications Scotland Awards 2016.

The awards are focused on the strategic and creative effectiveness of the communication. StudioLR is in the running for Best ezine for Openlines which we created for Scottish & Southern Energy Power Distribution (SSEPD), Best Communication Strategy for ‘Project Frontier’ with SSEPD and Most Innovative Communication for our work with Seamab School.

The winners will be announced at the awards ceremony in Glasgow on Friday 4 March.

Congratulations to everyone else shortlisted and best of luck on the night.

The full shortlist can be viewed on the IoIC website –


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Hero to Zero/Zero to Hero

It’s February and the Festive season is just a distant memory. The exception being the occasional bald Christmas tree, tumbling down a wind swept street. The once loved icon of Christmas now stripped of baubles, needles and fresh pine aroma. Once the Hero. Now Zero.

At StudioLR, we got talking about our throwaway culture. We wondered if we could find a Zero and turn it into a Hero? Maybe we could breathe life back into a misplaced object. Give it status in the world again. After all, as designers that’s what we do best. We ‘Make the Difference’ through our strategic thinking and creativity.

Shuffling into the limelight, a humble pair of old leather shoes. You know the ones. Once seen as a wardrobe investment and worn with pride. They helped put your best foot forward, made you stand taller and helped you walk the corridors of power. And yet they are now scuffed, dry and lacking lustre, in the back of the cupboard.

But our resident hipster and shoe shine expert, Dave King assures us that with time and care your old shoes can be revived, to as good as new. An old style skill, it requires the correct kit, a clear process and above all patience. Achieving a Saville Row quality shine, can take 2 or 3 days (yes days). Check out this artful online tutorial. You’ll be amazed and inspired. We are.


A warming reminder that by applying similar principles, we can add new shine to our business and our precious assets.

We bring you Zero to Hero.

Have a good month.


Lorna Reid
Business Development Director, 

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We’re looking for a Middleweight Designer

StudioLR is a design consultancy committed to making the world a better place. We care about how design makes people feel, we challenge convention and we get results.

2015 has been a strong year for us with the support of a loyal client base, a D&AD pencil win and the Scottish Design Awards Grand Prix. And we’re proud to be gaining international recognition for our innovative design work in social entrepreneurship.

We’re now looking to boost our team in Edinburgh with a Middleweight Designer who demonstrates 3 or 4 years of good agency experience. You need to share our commitment to designing change, delivering impact and effectiveness. You must be able to offer us something special and we’re particularly interested in hearing from you if you’ve been bringing 3D environments to life or you have strong digital experience. You will be exposed to a variety of challenging projects so we’re looking for a team player who is comfortable managing projects and production issues.

Please tell us what you can add to the future of StudioLR with examples of your best three pieces of work to Lucy Richards:

Deadline 4 December.

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We’ve added a third ‘LR’ to our team …


We’ve added a third ‘LR’ to our team with the appointment of Lorna Reid as Business Development Director. Lorna brings to the role a wealth of experience as a marketing professional. Her career has spanned 20 years in which time Lorna has worked with a number of leading businesses in Scotland and the UK.

Commenting on the role, Lorna said: “StudioLR has gone from strength to strength in recent years, establishing itself as a key player in the design world and this is definitely an exciting time to be coming on board. I’m looking forward to the challenges of developing the business.”

Lorna has a long history with StudioLR having provided business coaching for over ten years and was fundamental in helping its founder Lucy Richards make the transition from sole trader to limited company.

Lorna is the third LR in the team joining Lucy Richards, founder and original LR and Louise Robertson, recently appointed as a PR consultant.

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