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Lucy Richards of StudioLR shares her ‘Truth North’ at Inverness Architectural Association’s Convention 2016

Lucy Richards, founder of graphic design consultants StudioLR and Chapter Chair of the Society of Experiential Design, is speaking at the Inverness Architectural Association’s Convention 2016, on Friday 4th November at Eden Court Theatre, Inverness. She shares the platform at the convention entitled ‘North’ with leading Scottish architects and award-winning Japanese Architect, Kengo Kuma.

Lucy’s session entitled ‘True North’ demonstrates StudioLR’s driving ambition to improve people’s lives through design and their focus on enhancing the human experience.

Lucy will share the impact of this work in healthcare environments to make people feel better. A champion for inclusive design Lucy has worked extensively with people living with dementia, to help them feel more independent and confident.

Finally, she will share how StudioLR has created an immersive visitor experience at the newly opened Inverewe House, at Inverewe Garden in Poolewe, for The National Trust for Scotland.neenaw_highres

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Best Partner Relationship!

We are delighted that StudioLR and Seamab won the ‘Best Partner Relationship (Corporate or Trust) 2016 Award’ at the Scottish Fundraising Awards in Glasgow on Tuesday night.

StudioLR is a design company dedicated to making the world a better place, and Seamab is a children’s charity looking after and educating vulnerable children who have experienced trauma. By sharing our skills and experienced we have both achieved so much developing a new brand and a completely new way of talking about emotions with children.

Our thanks go to the Institute of Fundraising Scotland for recognising what we have achieved together.


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Seamab and Studiolr’s sea changers nominated for fundraising award

A partnership between a charity supporting children with social, emotional and behavioural difficulties and Edinburgh design consultancy has put Studio LR in the running for the Institute of Fundraising’s 2016 Scottish Fundraising Awards.

The unique relationship between Seamab and StudioLR was nominated in the “Best Partner Relationship (Corporate or Trust)” category. Results will be announced at an awards ceremony in Glasgow on October 4th.

Seamab was introduced to StudioLR by one of the charity’s trustees, with a view to creating a new brand. In the past, Seamab had difficulty connecting emotionally with potential donors – for privacy reasons, the charity can’t show the children’s faces in promotional material or tell their specific stories.

StudioLR took on the task of creating a new brand identity for Seamab, visiting the school and meeting with the staff and children to find out what Seamab means to them, and the things they would like to tell the world about what the charity does.

The outcome was the Sea Changers – a set of characters who give Seamab an endearing voice to tell their story. Entitled Free, Hope, Joy, Safe, Brave, Calm and Hug, the Sea Changers are designed to express all the things that Seamab strives to achieve for the children in supporting their physical and emotional recovery from loss, abuse, neglect and trauma. They also introduced three Unwelcome Visitors – Sad, Scared and Angry – to tell the story of some of the challenges the children face.

Chief Executive of Seamab, Joanna McCreadie, said: “The benefits of this partnership have been invaluable.

“StudioLR gave us a brand that would otherwise be very expensive to be able to produce and deliver – as a charity, we couldn’t have afforded this. We’re so grateful to everyone at StudioLR for creating something that not only shows what we do to care for children that have been through very difficult experiences of trauma, loss, neglect and abuse, but also gives the children themselves a means of expressing how they feel.

“We feel honoured to have our partnership with StudioLR recognised by the Institute of Fundraising in this way.”  



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A typical day in an amazing year … and it was our birthday

Yesterday StudioLR turned 12 years old. And we’re all delighted that this has been our most successful year – from being selected to rebrand a UK PLC to our pioneering design work for people living with dementia. From winning an international design award, to Dave talking on the same stage as design legend Michael Wolff, to our charity work for the Bethany Care Van, feeding homeless people in Edinburgh. And the continuing design support we give to the incredible, life-changing Seamab School and Spartans Community Football Academy… all these things give us the energy to keep striving for the best outcome in everything we do.

Yesterday was a typical day in an amazing year…

Four of us had an early start on the red-eye flight to London to kick off the above mentioned rebrand project.

Lorna had Kippers for breakfast in Wester Ross before the launch of our new brand and visitor experience at – Inverewe, one of the National Trust for Scotland’s key sites.

Back in the studio, we were busy working on a great new brand for the D-Day Museum in Portsmouth, and the next phase of the VIP factory experience for Terex Trucks.

To top the day off we were invited by the inspirational Mr Craig Graham to The Spartans Community Football Academy dinner which raised over £200k to support vulnerable children in North Edinburgh. Watch this film that Something Something made for them –

On behalf of our team Nic, Fi, the King-man, Mark, Lucy, Rosie, Lorna, Woody and myself I’d like to thank you for your continued and loyal support (and challenging briefs). We look forward to more adventures in the coming year.

We are Designers for Being Human


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Middleweight / Senior Designer and Studio Manager

2016 has been a year of growth with some significant new business wins. We’re proud to be gaining international recognition for our pioneering design work for the ageing population, and we continue to push the boundaries and strategic benefits of great brand design.

We’re looking to boost our team in Edinburgh with a Middleweight / Senior Designer who demonstrates a depth of industry experience bringing 3D environments, or brand identity, or digital, to life.

You’ll need to share our commitment to designing change, delivering impact and effectiveness. And you must be able to offer us something special that builds on the skills and expertise of our current team.

We’re also looking for a Studio Manager to keep us all on track – you’ll be working in the thick of it, taking control of work flow, budgeting and managing freelancers and logistics along with some marketing and client liaison. You might be a marketing graduate or already have some agency experience. Part time considered.

For both positions you’ll be exposed to a diverse range of challenging projects. And you might like to volunteer on the Care Van with us and you’ll be welcome to join us in Yoga on Wednesdays.

Please contact us by email only to and tell us what you can add to the future of StudioLR (with examples of your best three pieces of work), along with your salary expectation.

We really look forward to hearing from you.hire

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Be Creative – Lucy to talk at Marketing Society

Inspiring Minds – Q&A for Lucymss

The best advice I ever got “Be yourself (because everybody else is taken). Never try to be something you’re not, or do things in a way that’s just not you.”

The worst advice I ever got “To be successful in the design business you need to free pitch.”

Don’t underestimate The commercial power of great design.

Don’t over estimate That what seems obvious to you won’t always be obvious to others.

My golden rule Challenge convention.

My biggest influence My parents, both architects, whose influence gave me a sense of purpose, a sense of humour and a healthy social conscience.

The smartest business idea I’ve ever had Developing design that addresses the challenge of an ageing population, ‘The Silver Tsunami’.

The experience that taught me the most That anyone can run a marathon if they really want to. Anything is possible.

The leader I most admire and why Current thought leaders I most admire: Sir Harry Burns, Blair Enns, Josh Littlejohn – they have all given me something great to think about!

What I am reading and book(s) I would highly recommend Right now I’m reading ‘More Human’ by Steve Hilton – designing a world where people come first. The book I would recommend everyone reads is ‘The Pigeon’ by Patrick Suskind.

And in my presentation I plan to talk about: – Challenging convention through innovative design – Case Study: design for an ageing population, the journey so far.

Please do join us – 7th Sep, 4pm

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The King is Crowned

On a glamorous night at the Edinburgh Corn Exchange, our man (Dave King) won the Rising Creative Star Award at The Marketing Society Star Awards.

It’s so well deserved and we’re all super chuffed for

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We welcome this year’s winner of the StudioLR    Napier University Graduate Prize for graphic design … Lewis Brooks.
Launched in 2011, the prize includes cash and a work placement with us.

Lewis was selected for his outstanding creative concept entitled ‘Studio Alfresco’: a bespoke caravan-office (with just enough space for one). He took to the streets to offer his design services to businesses and the community around Edinburgh. It was described as ‘a student project that looks into design’s relationship with philanthropy, suggesting that as designers our skills should be best utilised to help others’. We agree!

Lewis will spend June with us, working as a member of the design team ‘Making The Difference’ for our clients across a range of projects. A key member of the team is Design Director, Dave King who was the 2011 winner and has been with us ever since.

Lucy says “We are proud to support the degree course at Napier. We reviewed all the graduate’s shows and we were blown away by Lewis’ project. It was unique, thoughtful and reflects our philosophy that design has the power to really make the difference”

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561 ways to say ‘thank you’

When a client takes time out of their busy day to say ‘thank you’, well, what a morale booster that is. It really does mean so much to us.

In the last week we’ve had four of these lovely notes, adding to a running total of 561.

I started keeping them in 2006. The first, from the John Muir Trust to thank us for creating a successful fund-raising campaign, and the most recent (today) from a long-time client at Scottish and Southern Energy Power Distribution for going above and beyond the expected. Added to that some delicious home baking wrapped in a tartan ribbon… we’re being spoiled.

They say you get the clients you deserve and we’re very lucky to have clients that entrust us to deliver important projects for them. And when we do a good job they say ‘thank you’… it’s very humbling.

(Note to self: Do remember to say ‘thank you’. It makes such a big difference.)

‘Thank you’ for reading.


Andrew Gray
Managing Director

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Event – Future Proofing Tourism, With Innovative Thinking

You’re very welcome to join us The Tourism Society Scotland…

Wednesday 25 May, at the Royal Botanics, Edinburgh (16.30 – 19.00) “Future Proofing Tourism, With Innovative Thinking”

Innovation and creativity are the engine room of the future of tourism in Scotland. Inspired by Visit Scotland’s Year of Innovation, Architecture and Design 2016, our speakers share fresh and ambitious thinking on inclusive tourism apps/technology, communication and engaging visitor experiences.


Lucy Richards (StudioLR) – Innovative design and communications for an ageing population

Gavin Neate (Neatebox) – innovative apps and technology for cities and tourism

Chris McCoy (Visit Scotland) – Equality Diversity Manager and Head of the Accessible Tourism Programme



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