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Month / September 2016

Seamab and Studiolr’s sea changers nominated for fundraising award

A partnership between a charity supporting children with social, emotional and behavioural difficulties and Edinburgh design consultancy has put Studio LR in the running for the Institute of Fundraising’s 2016 Scottish Fundraising Awards.

The unique relationship between Seamab and StudioLR was nominated in the “Best Partner Relationship (Corporate or Trust)” category. Results will be announced at an awards ceremony in Glasgow on October 4th.

Seamab was introduced to StudioLR by one of the charity’s trustees, with a view to creating a new brand. In the past, Seamab had difficulty connecting emotionally with potential donors – for privacy reasons, the charity can’t show the children’s faces in promotional material or tell their specific stories.

StudioLR took on the task of creating a new brand identity for Seamab, visiting the school and meeting with the staff and children to find out what Seamab means to them, and the things they would like to tell the world about what the charity does.

The outcome was the Sea Changers – a set of characters who give Seamab an endearing voice to tell their story. Entitled Free, Hope, Joy, Safe, Brave, Calm and Hug, the Sea Changers are designed to express all the things that Seamab strives to achieve for the children in supporting their physical and emotional recovery from loss, abuse, neglect and trauma. They also introduced three Unwelcome Visitors – Sad, Scared and Angry – to tell the story of some of the challenges the children face.

Chief Executive of Seamab, Joanna McCreadie, said: “The benefits of this partnership have been invaluable.

“StudioLR gave us a brand that would otherwise be very expensive to be able to produce and deliver – as a charity, we couldn’t have afforded this. We’re so grateful to everyone at StudioLR for creating something that not only shows what we do to care for children that have been through very difficult experiences of trauma, loss, neglect and abuse, but also gives the children themselves a means of expressing how they feel.

“We feel honoured to have our partnership with StudioLR recognised by the Institute of Fundraising in this way.”  

 

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A typical day in an amazing year … and it was our birthday

Yesterday StudioLR turned 12 years old. And we’re all delighted that this has been our most successful year – from being selected to rebrand a UK PLC to our pioneering design work for people living with dementia. From winning an international design award, to Dave talking on the same stage as design legend Michael Wolff, to our charity work for the Bethany Care Van, feeding homeless people in Edinburgh. And the continuing design support we give to the incredible, life-changing Seamab School and Spartans Community Football Academy… all these things give us the energy to keep striving for the best outcome in everything we do.

Yesterday was a typical day in an amazing year…

Four of us had an early start on the red-eye flight to London to kick off the above mentioned rebrand project.

Lorna had Kippers for breakfast in Wester Ross before the launch of our new brand and visitor experience at – Inverewe, one of the National Trust for Scotland’s key sites.

Back in the studio, we were busy working on a great new brand for the D-Day Museum in Portsmouth, and the next phase of the VIP factory experience for Terex Trucks.

To top the day off we were invited by the inspirational Mr Craig Graham to The Spartans Community Football Academy dinner which raised over £200k to support vulnerable children in North Edinburgh. Watch this film that Something Something made for them – vimeo.com/138290283

On behalf of our team Nic, Fi, the King-man, Mark, Lucy, Rosie, Lorna, Woody and myself I’d like to thank you for your continued and loyal support (and challenging briefs). We look forward to more adventures in the coming year.

We are Designers for Being Human

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