We’ve been putting our heads together for our #InclusiveSymbols project. In our first of three design concept workshops, we set up a sprint for discussing five of the 15 symbols to be redesigned. In a room with five creatives and three business professionals, we got to work on having an open conversation about each symbol and its reinterpretation, giving ourselves a strict 15 minute limit per symbol. To design symbols suitable for people living with dementia, we discussed how the instruction of the symbol could be interpreted at the simplest, clearest level. We challenged our most basic assumptions and pre-defined
Our first five symbols included:
- Exit (for leaving a building)
- Fire Exit (for leaving a building in case of emergency)
- Stairs (for indicating location of stairs)
- Elevator (for indicating location of elevator)
- Escalator (for indicating location of escalators)
Laying in front of us was a collection of live examples of each symbol from our scoping exercise. This included symbols from well-known sources; BSI, ISO, AIGA, Bonnington and Noun Project. There was also a selection of additional unusual designs from a wider array of online sources to stimulate diverse discussion.
To give you a flavour of that discussion, here’s some of the questions we mulled over:
- What are the most distinguishable characteristics of what the symbol is communicating? (visual and non-visual)
- Do we need to show a person?
- Does the symbol work better in 3D? If, so what perspective?
- Do we need to show arrows? If we include arrows, does that confuse with directional signage?
- How can we represent movement?
- Do we need to show all of a thing or is it still clear if we show a key part of a thing? (i.e. the first couple steps in a stair or the buttons on a lift)
- How can we easily visually represent less-tangible concepts such ‘outside’ or ‘leaving’?
Additionally, language/naming and colours cropped up time and time again. These are due to be considered at a later stage in the project but it was interesting to find how intertwined this is with interpretation and understanding at this stage. These factors impact meaningfully on our initial concepts.
The workshop has been recorded in audio segments and everyone was invited to jot down key points and draw initial thoughts/concepts. We’ve got many thoughts, designs and routes to investigate. Workshop two and three will be happening over the next couple of weeks and then it’s onto developing concept designs! And that’s where the real creative work begins.